Lessons

Honest thoughts about audience building

My failure to build a DTC E-commerce business

My failure to build a ghostwriting business

So last year I built a one person ghostwriting agency. Ran it for a 6 months, grew it to $10K+ and then shut it down. Here’s why I failed and why you should NOT become a ghostwriter

Key lessons from the book The Brain Audit - The 7 red bags of consumer psychology

✈️ Don't miss these 7 bags on the proverbial conveyor belt of marketing

Solopreneur vs Freelancer: What is the difference, why it matters and what’s the right option for you? - The Definitive Guide

As the gig economy continues to grow, more and more people are turning to self-employment as a way to earn a living. Two popular paths in this world of entrepreneurship are solopreneurship and freelancing. While both offer the freedom and flexibility of being your own boss, there are important differences between the two. In this post, I’ll explore what sets solopreneurs and freelancers apart and help you decide which path is right for you.

Unlocking the Power of Feedback: Tips for Early Stage Founders

15 proven strategies for early stage founders to get feedback on their startup ideas

3 Harsh Truths about Marketing (that no one talks about)

The REAL opportunity in NoCode

The real opportunity in the NoCode movement lies not so much in helping tech businesses validate ideas, but instead, helping non tech businesses become “tech enabled” businesses.

19 most commonly used pricing strategies in business (with 3 examples of each) - Complete Pricing Strategy Guide

Pricing is one of the most important aspects of any business, as it can greatly affect a company's profitability and competitiveness. There are many different pricing strategies that businesses can use, each with their own advantages and disadvantages.