Frameworks

$111K MRR - simple employee scheduling tool

$70K a month teaching backend courses

$74K MRR - Upwork Lead Gen tool

$70K MRR - Simple Form Builder

$20K MRR - Simple email forwarding service

$293K ARR - stupidly simple bookmarking tool

$19K MRR - Simple “Link in Bio” tool

$9K MRR selling peace of mind

$19K MRR with a simple OCR app

$32K MRR with a simple Slack bot

Wacky Marketing Examples

Why sell to “higher-ups”?

Help people make more money

$8K MRR SaaS with THIS framework

Scratch someone else’s itch

Put more buy buttons on the internet

Exploration, exploitation and then diversification.

New Creator Economy Ideas and Opportunities in 2023

New business ideas and opportunities in the creator economy.

Unbundling ideas in SaaS, info products and newsletters

And why unbundling is better than bundling for solopreneurs, indie hackers and creators

Stop looking for new ideas

You don’t go around trying to make new music from scratch. Then why do you look for NEW ideas when it comes to entrepreneurship? Just start with what’s working for someone else. Copy their idea, give it your own spin, iterate and improve. As long as you care about the problem you’re solving, you will figure out a way to make it profitable. Simple framework - Innovation = Imitation + Iteration

🚀 0-$1M ARR in 7 months! | The AI Arbitrage

New arbitrage opportunities that have emerged because of the ongoing breakthroughs in AI.

Standardized Personalization

How to make each customore more valuable

💡Money Making Ideas - Where to find them?

How to look for profitable business ideas

The “G/B/B” pricing framework

Why 3 tier pricing works and how to apply it for SaaS, info products or agency offerings

4 Step positioning framework

How to become a category of 1

Simple framework to “validate” an idea

The basic heuristics to validate an idea

5 Key Elements of a Successful Prelaunch

Get these right to have a successful prelaunch of your product.

Money, Time and Freedom - The Ultimate Trifecta

How the balance between time, money and freedom shifts as you go from being an employee, to a freelancer to an entrepreneur

Solopreneur Skill Stack

The 6 fundamental skills you need to build a solo business

$100M Framework to identify your market

How to find a starving crowds

How to get Sh*t done

3 Levels of Accountability

How find your “Niche”

📺 3 Ways to showcase social proof

3 Fundamental ways to showcase social proof on a landing page

💸 8 strategies to improve conversions (by reducing buyer risk)

Paying money to a random stranger on the internet for a product you have no idea about is probably one of the most psychologically difficult task you will ever do. As entrepreneurs on the other side of this transaction, our goal is to make it as simple and risk free for our customers as possible. This hard to do when we’re just starting out and have an unproven product. I looked around a bit, did some research and came down to 8 strategies that the best businesses use to reduce the risk for their customers. These are simple things which may not have any cost to you, but can be a big relief for your customers.

How to price when starting out

How loss leader pricing works, how I’ve applied to my business, and how you can apply it yourself

Landing Page Essentials

A landing page is at the heart of the marketing strategy of a product. Especially if you’re more into “self serve” sales and not 1:1 direct sales. It explains to the user why they should care about your product. It allays their fears and builds trust, and it eventually convinces them to take out their credit card and swipe it. Today I’ll share the top 5 things you need to get right when you start creating a landing page. These are the “must-haves” without which an LP should not be shipped.

Simple Build In Public Strategy

How to build in public without getting overwhelmed.

Tweet Length Copywriting

How to get email subs from Twitter

The Watering Holes Framework

How to find followers, subscribers, customers from the vast sea of 5 Billion people on the internet.

The Explore-Exploit Framework

Think like a scientist

The Value Ladder Framework

How to solve problems for your customers at different stages of their journey

The Power of Transformations

How to build products that actually work

The Information - Action Cycle

How the "Information - Action" Cycle works

Audience, Offers and Channels

The 3 fundamental elements of every business - Audience, Offers and Channels. This framework applies to every business model - SaaS, Content, Services, anything. And is much simpler than the complex Product Market Fit framework