0 to $16K/m in 3 months - Parakeet AI

Parakeet AI is a simple job interview assistant doing $16K/month.

And it launched just 3 months ago.

• Simple solution to a painful problem
• Built as a side project over a weekend
• Unique pricing model

What does Parakeet AI do?

Parakeet AI is a job interview assistant.

So it listens in during your job interview, and helps you come up with answers to the interview questions in real time.

With the help of AI.

Painful Problem: How to crack job interviews

Simple Solution: AI to listen in and give you answers (without being detected)

The hero section of their landing page makes it very clear -

Parakeet AI Growth Channels

Organic Social

Parakeet has grown only from organic social media - short form videos on TikTok, Instagram, YT Shorts etc.

And because its a controversial topic, their videos get a lot of negative/hate comments, which drive up engagement and help Parakeet reach larger audience.

Social media thrives on controversy, and this is a product with built in controversy

Check out the comments on one of their recent YT short -

The haters don’t realize they’re just driving up engagement for the video.

Google Ads

Parakeet AI is also running Google ads for its own brand name.

This is essential because most people who find them on social media, would then search for their name on Google, so they must rank number 1 there.

Until their SEO picks up, Google ads are the best bet

Parakeet AI Pricing Model

I think Parakeet AI wins big on the pricing model.

Job interviews is not a recurring problem, so it should not have a recurring cost for the customer. That’s why credit based pricing works very well for them.

Sure they don’t have “$16K MRR” instead they have “$16K/M”

But revenue is revenue - recurring or one time.

Parakeet AI Landing Page Lessons

Parakeet AI has a simple, straightforward landing page that speaks directly to their ICP.

• No fluffy language
• No AI written words like “transform”, “revolutionize”, “delve” etc.
• Clear focus on the biggest problem of their customer - speed, accuracy, detectability, coverage of different coding languages

Their features sections is actually a benefits section - just read the micro copy under each of the headings.

Top Lessons

Top Lessons from Parakeet AI’s success -

1. Build a simple product to solve a painful problem
2. Use short form video to get initial traction from social media
3. Being controversial helps on social media
4. Align your pricing model with the type of value you provide - recurring problems = recurring price. One time problems = One time price
5. Have a simple, straightforward landing page - focus on benefits not features.

Further Reading -

• Parakeet AI on Starterstory

📢 Shoutout

Another new indie company that’s innovating on their pricing model is Signwith.

They’re taking on the might of Docusign with the pay per signature model instead of a recurring subscription model.

The more I think about it the more I feel that that’s how it should always have been.

This is great for freelancers, agencies of small businesses who have just a few docs to get signed in a month.

The Founders of Signwith are avid readers of Superframeworks, so they’ve kindly offered a special gift for us all.

Right now they’re running a holiday sale + an extra 10% off for us.

Code:

• “GETPRO10” for 25 docs
• “GETPROPLUS10” for 50 docs

Credits are valid for 12 months.

Check out Signwith

From the vault -

3 random post from the Superframeworks archives -

• Tweet Length Copywriting
• $9K MRR Simple HTML to PDF Converter
• $25K MRR with a simple status page

🤗 How can I help?

Whenever you’re ready, consider joining the Indie Masterminds community. The goal of this newsletter is to inspire you, but the goal of the community is to help you take action and go to the next level in your journey.

So if you’re at that stage where you don’t need more inspiration, but you do need to take the right action, then come join us!

We’re here to help 🫂