$70K MRR - Simple Form Builder

$70K MRR - Simple Form Builder
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Tally is a simple form builder doing $70K MRR
  • 1st Year $5K MRR
  • 2nd Year $30K MRR
  • 3rd Year $70K MRR
This is their revenue chart -
notion image
Top lessons from tally’s success?
  • You don't need a huge team or VC funding to build a successful startup.
  • You don't even need a ground breaking idea.
  • You just need to build a painkiller product
Tally is a bootstrapped startup with 140K users and a small team of 4. (2 co-founders + 2 employees)
Their value proposition?
  • Google forms is too ugly, Typeform is too expensive 🤷‍♂️
Really..
The project was started because Marie and Filip (the founders) wanted to scratch their own itch of having a beautiful, easy to use, reasonably priced form builder.
What led to Tally’s growth?
  • Cold outreach in the initial days
  • Building a community of users right from the early days.
  • Riding the NoCode wave in the early days. They got a lot of love from NoCode communities in Europe.
  • Product Hunt Launch early on + Building in Public.
  • Typeform moving upmarket and raising prices.
Typeform raising prices meant small and medium businesses just couldn’t afford it. A gap was created in the market, which Tally filled up nicely.
This tweet explains it -
notion image
Product Led Growth
Tally works on the freemium model - which means most of it’s features are free. But when you’re on the free plan, and you create a form with tally, you cannot set a custom domain or remove the Tally logo.
So when you share your form with someone, Tally gets free marketing.
Freemium is a tough model to crack, because you may end up attracting too many freeloaders and not enough premium users. It’s very risky.
But if your product has inherent shareability - like the mere act of using it will lead to it spreading to more people, then you can give it a shot.
This is Tally’s flywheel -
notion image
If you can afford that 3% conversion rate, then do give freemium a shot. Otherwise, don’t offer a free plan.
Last year, I wrote a detailed post on Tally’s growth in the early days -
Do read it for more interesting insights.
You can dive deeper into Tally’s journey in this thread that Marie wrote -
And watch this talk that Marie gave -
Tally’s founders are amazing, they share every aspect of their business openly (which is also a marketing strategy).
Hope you found this useful.
Cheers 🙌

Multiple projects or One?

I was a big fan of running multiple projects in parallel. But I realize that if 1 of your projects is doing better than others, then you'll be stupid to NOT double down on it. As my SaaS product (Elephas) is gaining traction, and doing better now (way better than any of my other projects), it needs more time and focus.
I'd be a fool if I don't give it that. I’ve had to make a few tough decisions because of this.
I wrote a short reflective post on Twitter about this. Do take a look -
I share these things openly because I hope they help someone like me facing a similar dilemma. Hope you find it useful.

I also stopped sharing revenue numbers publicly a while back.Didn't feel like it somehow.
But I wasn't able to put my reasons into words... so never tweeted about it as well. Just read Kyle Gawley's latest newsletter.
This explains it 😅
notion image
More in this tweet.

Don’t fall for the wrong metrics

Some people think building a startup is about hiring talent, delegating stuff, becoming Mr BOSS and bunch of other superficial ideas like that.
All of that can come later.
The first challenge is getting 10 people to pay for your product. This is where 90% people fail.
notion image

Don’t care what others think

Found this gem in Alex Hormozi’s book $100M leads -
"If someone won't speak at your funeral, you shouldn't care about their opinion while you're alive”
notion image
So stop caring what other people think, and start putting yourself out there.
  • Publish that tweet
  • Send that newsletter
  • Make that landing page
  • Speak to a customer
You’ll feel uncomfortable, and that’s a good thing. This means you’re doing something important.

That's it for today folks. Hope you found this useful.
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Ayush

Written by

Ayush

Eternally Curious. Writing, Learning, Building in Public. Writing about Ideas + Inspiration + Insights for creators, solopreneurs and indie hackers | Simple tips and frameworks to help you build a sustainable solo business

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