$13K MRR selling peace of mind

$13K MRR selling peace of mind
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Hyperping is a simple uptime monitoring tool makes $13K MRR.
It monitors website, app, APIs, and more.
It’s core value proposition?
Peace of Mind.
2 lessons from it’s success -
  1. Sell to established businesses, you can charge more.
  1. Build painkillers, not vitamins 🤷‍♂️
notion image
No established internet business ever wants downtine.
The least they want is - if there’s ever a downtime of their website or product, then they should be notified ASAP.
That’s what Hypering does. It solves a business critical pain.
When you think of your next idea - think if it is a painkiller for an existing business?
I dove deeper to see how Leo, the founder of Hyperping got started on this journey.
Some top lessons -
  • He’s been at it for more than 5 years.
  • Took him 9 months to get to $500 MRR.
  • Product Hunt launch was a powerful lever in early success.
  • External accountability was a major help in get him to actually ship the product.
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Public accountability works wonder. I’ve written about it more in “How to get sh*t done
Read more in this interview Leo did a while back -
Hyperping is an open startup, so it shares all revenue numbers publicly. You can check it out here.
Let’s discuss more on this tweet.

Is the creator economy dead?

Indie Hackers reached out to a bunch of creators to discuss the future of the creator economy.
VC funded startups have been struggling to raise funds in the space over the last few months.
Funding has dropped by more than 90% of creator focused startups.
But that doesn’t mean there isn’t enough space for bootstrapped, independent founders like us to build a business in the creator economy.
I shared my 2 cents on the issue -
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Read more on what other experts have to be say on the topic -
You will see opinions from Nathan Barry of ConvertKit, Sahil Lavingia of Gumroad and Channing Allen of Indie Hackers.
Great article.

Is it AI’s BIG moment?

I go back to this quote from Peter Thiel’s Zero to One quite a lot.
Every moment in business happens only once.
notion image
This is AI’s moment, the next Bill Gates, Larry Page and Mark Zuckerberg will emerge from this moment.
Maybe Sam Altman and Andrej Karpathy?
Or someone else?
Time will tell.

That's it for today folks. Hope you found this useful.
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Ayush

Written by

Ayush

Eternally Curious. Writing, Learning, Building in Public. Writing about Ideas + Inspiration + Insights for creators, solopreneurs and indie hackers | Simple tips and frameworks to help you build a sustainable solo business

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