$15K MRR selling peace of mind

Hyperping is a simple uptime monitoring tool makes $15K MRR.
It monitors website, app, APIs, and more.
It’s core value proposition?
Peace of Mind.
2 lessons from it’s success -
- Sell to established businesses, you can charge more.
- Build painkillers, not vitamins 🤷♂️

Hyperping Core Insights

Hyperping Story
No established internet business ever wants downtime.
The least they want is - if there’s ever a downtime of their website or product, then they should be notified ASAP.
That’s what Hypering does. It solves a business critical pain.
When you think of your next idea - think if it is a painkiller for an existing business?
I dove deeper to see how Leo, the founder of Hyperping got started on this journey.
Hyperping Top Lessons
- He’s been at it for more than 5 years.
- Took him 9 months to get to $500 MRR.
- Product Hunt launch was a powerful lever in early success.
- External accountability was a major help in get him to actually ship the product.

Public accountability works wonder. I’ve written about it more in “How to get sh*t done”
Read more in this interview Leo did a while back -
Hyperping is an open startup, so it shares all revenue numbers publicly. You can check it out here.
Let’s discuss more on this tweet.
Is the creator economy dead?
Indie Hackers reached out to a bunch of creators to discuss the future of the creator economy.
VC funded startups have been struggling to raise funds in the space over the last few months.
Funding has dropped by more than 90% of creator focused startups.
But that doesn’t mean there isn’t enough space for bootstrapped, independent founders like us to build a business in the creator economy.
I shared my 2 cents on the issue -

Read more on what other experts have to be say on the topic -
You will see opinions from Nathan Barry of ConvertKit, Sahil Lavingia of Gumroad and Channing Allen of Indie Hackers.
Great article.
Is it AI’s BIG moment?
I go back to this quote from Peter Thiel’s Zero to One quite a lot.
Every moment in business happens only once.

This is AI’s moment, the next Bill Gates, Larry Page and Mark Zuckerberg will emerge from this moment.
Maybe Sam Altman and Andrej Karpathy?
Or someone else?
Time will tell.
That's it for today folks. Hope you found this useful.
If you did, please share it with a friend. And do signup to receive more such posts every week in your inbox.
🔗 Super Links
Useful links you don't want to miss -
- Want to build a fancy landing page? Here’s the cheapest way to do it.
- Navigating the unpredictability of everything from Jason Cohen. (I actually printed this post out to read it. Top lessons here)
- Have you checked out Nathan Barry’s new newsletter? Perfect for content creators - Learn how to make $10K from your first book.
- The fastest way to set up a notion powered blog.
- How Beehiiv grew from 0 to $4m ARR in 22 months.
(*Links in bold are classified ads, to reserve your spot, please send me a DM on Twitter.)
🤗 How can I help?
Whenever you’re ready, here’s how I can help you -
- Join the tiny community for your big dreams We support, inform, educate and inspire each other every day. We are a tight knit group of indie hackers and solopreneurs working on our projects. We would love to have you. Entrepreneurship is hard, don’t do it alone. Come join us!
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