$15K MRR - simple AI video editing app

How Choppity AI makes $15K MRR with an AI video editing app

$15K MRR - simple AI video editing app
Do not index
Do not index
Canonical URL
Hide CTA
Hide CTA
Related to Authors (1) (Content)
Choppity is a simple AI video clip maker doing $15K MRR
  • Niche audience - not serving “everybody”
  • Focused on 1 problem
  • Small 2 person team
Love their tag line - “The AI edits for you. You maintain 100% flexibility.”
This is their revenue chart -
notion image

Do 1 thing, do it very well

Choppity solves a narrow yet painful problem.
It helps podcasters edit and repurpose their interview based shows into social media clips.
It works for videos where people are talking -
  • Interviews
  • Speeches and Talks
  • Comedy videos
  • Webinar videos
  • Conference videos
Anyone who creates long form videos with people talking can create clips from the video for TikTok and Instagram reels.
And it does it very efficiently.
From the landing page -
notion image

Jobs to be done

A solution like Choppity has instant validation because it’s replacing a job that is already being done by a human.
It’s the best example of the “Jobs to be done” framework in action.
A good framework to validate JBTD is to ask yourself - if your app was a human, who would hire it and for what job? and how much will they pay?
Podcasters already spend a ton of time and money getting their videos edited and repurposed into clips.
Choppity automate this process, and makes it simpler, faster and cheaper.
It has a very clear job to be done.
This goes back to my old tweet, the best way to find ideas for AI products is to try and replace any of the best selling fiverr gigs.
  • Proven pains
  • Evergreen demand
  • Clear expected outcomes
Clients already paying for this work -
notion image

Early Growth

Choppity started in early 2023 when the founders announced the idea on their LinkedIn accounts. (Zara and Aaron)
Initially, growth was slow and primarily via friends of friends.
They even used the LinkedIn automated cold outreach tool - Dripify
notion image
The founders share their journey on LinkedIn and do get inbound requests from that channel.
Over time, word of mouth has started to work their affiliate program is bringing in new customers as well.

In Summary -

  • Do 1 thing, do it well.
  • Apply the JBTD framework - 1 user persona, 1 problem, 1 solution
  • Replace something that people are already paying money to get done
  • Use your personal network to spread the word initially.
  • First customers will come via friends and family
  • LinkedIn is a great platform to find B2B customers - Cold outreach can work as well for some use cases.

Further Reading -


From the vault -

3 random post from the Superframeworks archives -

Useful links you don't want to miss -

🤗 How can I help?

Whenever you’re ready, here’s how I can help you -
  • Join the tiny community for your big dreams - We support, inform, educate and inspire each other every day. We are a tight knit group of indie hackers and solopreneurs working on our projects. We would love to have you. Entrepreneurship is hard, don’t do it alone. Come join us!
Thanks,
Ayush 🙏

Get 1 new actionable framework every week

Proven strategies for creators, indie hackers and solopreneurs. Read in less than 5 minutes every week. Sent to exclusively to 2600+ readers

Join for FREE
Ayush

Written by

Ayush

Eternally Curious. Writing, Learning, Building in Public. Writing about Ideas + Inspiration + Insights for creators, solopreneurs and indie hackers | Simple tips and frameworks to help you build a sustainable solo business

Related posts

$19K MRR with a simple OCR app$19K MRR with a simple OCR app
$700K a Year with SEO$700K a Year with SEO
$13K MRR selling peace of mind$13K MRR selling peace of mind
$3M MRR Bootstrapping in a competitve market$3M MRR Bootstrapping in a competitve market
$8600 MRR with a simple email app$8600 MRR with a simple email app
📝 $32K MRR editing words📝 $32K MRR editing words
❤️ $5800+ MRR Auto Swiping Tinder❤️ $5800+ MRR Auto Swiping Tinder
⛵$13K/m while living on a boat⛵$13K/m while living on a boat
$23K MRR with a simple todo list$23K MRR with a simple todo list
$15k MRR - Stupidly simple PDF converter$15k MRR - Stupidly simple PDF converter
$293K ARR - stupidly simple bookmarking tool$293K ARR - stupidly simple bookmarking tool
$291K a month teaching backend courses$291K a month teaching backend courses
$22K MRR - Simple “Link in Bio” tool$22K MRR - Simple “Link in Bio” tool
$33K MRR with a simple Slack bot$33K MRR with a simple Slack bot
$6.3M ARR - Simple Blogging Tool$6.3M ARR - Simple Blogging Tool
$1M ARR with single page site builder$1M ARR with single page site builder
$630K ARR - Simple API to generate images$630K ARR - Simple API to generate images
$24K MRR - Simple Analytics tool $24K MRR - Simple Analytics tool
$34K MRR - Simple chatbot builder tool$34K MRR - Simple chatbot builder tool
0 to 8 figure exit in 18 months0 to 8 figure exit in 18 months
$19K MRR - SEO SaaS + service$19K MRR - SEO SaaS + service
$704K MRR - Solo Founder SaaS$704K MRR - Solo Founder SaaS
$145K MRR - simple employee scheduling tool$145K MRR - simple employee scheduling tool
$106K MRR - Upwork Lead Gen tool$106K MRR - Upwork Lead Gen tool
$100K MRR - Simple Form Builder$100K MRR - Simple Form Builder
$24K MRR - Simple email forwarding service$24K MRR - Simple email forwarding service
$8K MRR SaaS with THIS framework$8K MRR SaaS with THIS framework
What is Micro SaaS? (2024) | Ideas for Unlocking Niche Markets for Profitable GrowthWhat is Micro SaaS? (2024) | Ideas for Unlocking Niche Markets for Profitable Growth
$250K in 1 year as a solo founder$250K in 1 year as a solo founder
Traction: How to Achieve Explosive Start-Up Growth - Book SummaryTraction: How to Achieve Explosive Start-Up Growth - Book Summary
$8K MRR - 1 Founder - 0 employees - $0 marketing spend$8K MRR - 1 Founder - 0 employees - $0 marketing spend