The product worked the same way, but it was positioned differently. It went from being a vitamin to a painkiller.
From being a simple OG image generator, to an API to generate marketing images for businesses.
By the time he reached $10K MRR 2 years after quitting his full time job, he knew exactly who his ideal audience is, and what pains his product solves for them.
And what jobs it does for them. JBTD is a powerful framework you can use to position your product.
Product-Founder Fit
Jon has extensively documented his journry over the last 4 years, going from 0 to $52K MRR.
But one insight that stands out, and is probably the most important to understand is his idea of “Product-Founder Fit”.
If you don’ have passion for the problem you’re solving, it’s very hard to stay in the game for long enough.
So aim for product-founder fit even before you aim for product market fit.
Top Lessons -
Top Lessons from the Bannerbear story -
Take on challenges like 12 startups in 12 months to explore ideas and discover your own interests.
Focus on one idea when you find something that works, and you like it as well.
Aim for Product Founder Fit.
Pivot and Reposition as you discover the core problems of your users.
Find what jobs your product can do for the user. Apply the “Jobs to be done” framework.
Whenever you’re ready, consider joining the Indie Masterminds community. The goal of this newsletter is to inspire and motivate you, but the goal of the community is to help you take action and go to the next level in your journey.
So if you’re at that stage where you don’t need more inspiration, but you do need to take the right action, then come join us!
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