And Ghost was also the product of the day that day.
Product Led Growth
Creators that use Ghost can opt in to show a banner at the bottom of their emails that says - “published with Ghost”.
It acts as a word- of-mouth channel. (Similar to Tally and Carrd)
Ghost offers its customers a 30% referral commission for recommending it to other creators.
One of the biggest Ghost users is productivity YouTuber Ali Abdaal.
And he drops his Ghost affiliate link in almost every video he makes around writing, blogging or making websites.
Top Lessons from Ghost -
Every idea needs a great story. Your ideal customer will not buy the product, they will buy your story. Idea + Execution + Story. Ghost has all 3 going for it.
Find your unique skew to the market/problem. Ghost solves the same problems as Substack. But it can hold its own because it attracts a very different kind of user. And has a unique value proposition.
Validate before you build too much. Build just enough to show it to potential users and validate the idea.
Get continuous user feedback. The Ghost team runs a private Discord community with its users. Where it can get immediate feedback from them about the product.
Use creative constraints - Ghost has benefited a lot from the unique constraints
that John started with - “What if I can never sell this company?” Or “No more than 50 employees” or “Only focuses on publishing and journalism”
Eternally Curious. Writing, Learning, Building in Public. Writing about Ideas + Inspiration + Insights for creators, solopreneurs and indie hackers | Simple tips and frameworks to help you build a sustainable solo business