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TheITIN is a simple, boring non sexy business that makes $80K per month.
- By solving a painful problem
- For a specific audience
- In a narrow niche
They help non US founders setup entities in the US, and help obtain their Tax ID number EIN and ITIN.
- TheITIN is at $80K monthly revenue, $35K monthly profit
- It has served 3000+ customers from 150+ countries
- And had 200% year-over-year growth for 3 consecutive years
The Origin Story
Founder Ugur Yuruk doesn’t have a legal background. He started as an Amazon seller, trying to setup his Amazon FBA business from China, looking to sell in the US market.
That’s when he first learned about the challenges of non-US founders trying to build a business in the US.
Narrowing Down + Partnering with competitors
Setting up a US LLC is a big market, with lots of competitiors.
Setting up a US LLC for non US residents is a bit narrower, but still with interest from the big players.
But the winning niche is helping non US founders get their ITIN number.
The put their niche expertise into the name of the business and even the domain.
Ugur and his team got so good at it that they even partnered with competitors serving the same user persona.
Their competitors outsources the ITIN process to them.
Influencer Partnerships
Narrowing down also meant that they started getting attention from YouTubers in the entrepreneurship niche.
Influencers started to mention TheITIN as a reliable service to get a US ITIN for non-US founders.
They doubled down on this channel and leverage influencer marketing to get leads.
They built relationships with influencers by engaging with them and making real connections.
Other Growth Channels
Apart from influencer partnerships, Google ads is the next best growth channel for TheITIN.
After that it’s affiliate program and even Ugur’s YouTube channel where talks about US LLC formation for non-US founders.
Top Lessons
Top Lessons from TheITIN success -
- The best ideas come when you’re busy working on other ideas. So stop thinking, and start taking action. If Ugur was not building an Amazon FBA business, he would never get the idea for TheITIN
- Scratch your own itch, solve your own problems - especially if they are painful, boring and expensive.
- Not every business has to be SaaS, services have great cashflow from day 1. (Related: EditorNinja)
- Influencer marketing can work in the early days, if you invest in deep authentic relationships with influencers.
- Google Ads are a great channel to scale if your value propositin is obvious and you’re solving a painful problem.
- Affiliate Marketing works if your ticket size is large and you can offer generous affiliate commissions. (Related: Systeme)
Further Reading
Read the full story of TheITIN on StarterStory -
From the vault -
3 random post from the Superframeworks archives -
🔗 Super Links
Useful links you don’t want to miss -
- 10 key lessons from their book "Simple Marketing for Smart People” - Alex and Books
- How Scott Galloway Wrote A Viral TED Talk - David Perell - YT
- It's a torturous chaos until it isn't - Jason Cohen
Last week’s top link -
- Towards an automated entrepreneur - Ethan Mollick
🤗 How can I help?
Whenever you’re ready, here’s how I can help you -
- Join the tiny community of for yoru big dreams -
- Feedback sessions/Demo Days to get personalized feedback 📝
- Co-working sessions and a peer accountability group with weekly checkins 💪
- Courses, Tutorials, Workshops on topics like SEO, Copywriting, Landing Pages, and more so that you keep growing 🚀
- And lots more!
- We support, inform, educate and inspire each other every day. We are a tight knit group of indie hackers and solopreneurs working on our projects. We would love to have you. Entrepreneurship is hard, don’t do it alone. Come join us!
Thanks,
Ayush 🙏
