Related to Authors (1) (Content)
This is a fun one 😄
I’ve seen some strange marketing strategies over the years. They’re a mix of crazy, genius, and bizarre.
But they’re always effective.
Today I’ll share 3 wacky marketing strategies I’ve seen entrepreneurs use in recent times. It will be a ton of fun.
But before I get there, I have a quick message from Travis Sago.. Travis is an OG internet entrepreneur. Has played this game for 17 years now, he’s supporting the Superframeworks newsletter this week.
And he’s just come out with a new book you might like.
Here’s Travis’ message for you -
NEW Mini-Book: The Truth About Passive Income
Right now you can get an 8-page preview of
The Truth About PassiveIncome
We all know a job is not passive income.
We all know freelancing is a business and NOT passive income.
A business is often MORE ACTIVE than a job.
This new Mini-Book is about a NEW 3rd alternative...
Income without time, energy or cash BOGDOWN!
It's called PIGGY-BANKING.
There are only 3 ingredients and only takes 22 pages to explain.
And with AI, it's never been faster to create new passive income...
Right now, you get 8 pages to preview and decide if you want it.
If you do?
Either way, just the free preview is so good you may not be able to sleep
Thanks Travis for supporting SuperFrameworks this week 🙏
Now, onto the wacky marketing examples -
Pick a fight
Pick a fight with someone.
This works great when you’re launching something new.
Pick your biggest competitor And publicly take them on.
Audience loves a nice David-Goliath story. They love to suppor the underdog. So become an underdog, pick beef the biggest player in your indsutry.
Andrew Gazdecki did this brilliantly when he launched his publicaiton
and publicly took on Techcrunch.
The highlight was when he got the actor Chris Diamantopoulos (from the show Sillicon Valley) to make a short 1 minute video promoting bootstrappers and taking on Techcrunch.
This is crazy funny, it’s beef marketing at it’s best 🤣
Watch the whole thing and read the thread under it -
Be so bad that it’s good.
Andrey Azimov is one of my favorite indie hackers. His Product Hunt launches are always an event. Sometimes good, sometimes bad, but always entertaining.
That’s why he gets so much attention.
This one was my favorite -
You won’t be able to stop laughing if you watch this video 😆
Give free airport rides 😳
Nick Gray does this.
He wrote a book called “the 2 hour part cocktail party”.
It’s hard to connect with influential people to promote the book. They’re busy, their inbox is flooded with networking requests, they don’t have time for you.
But they do have to get home from the airport.
So Nick reaches out to them and offers to pick them up from the airport.
He then gets them to take a selfie with a copy of his book and post it online.
Great way to make a connection and promote his book.
Here’s who Nick has given rides to so far -
He’s written a great post about this recently, do give it a read -
Honest reflections on audience building
I have tweeted every single day for the last 2 years
I was sold on the “build an audience, and sell to them” idea very early on
Too early I think
This journey has been a rollercoaster - full of wins and losses, big and small.
I wrote a thread diving deep into my experience, and shared some controversial opinions on these topics -
Documenting vs Showcasing Build for “someone’s” mom
This is so insightful.
Someone on Indie Hackers asked how to come up with new ideas to build.
And Andrew Kamphey posted a brilliant reply to them -
Take a minute to process this advice.
This is also related to a recent post I wrote -
Don’t scratch your own itch. The Cowards Never Started!
Love this quote from the book Shoe Dog -
“The cowards never started and the weak died along the way. That leaves us, ladies and gentlemen. Us.” - Phil Knight, founder of Nike
Do read the book if you get a chance. It’s an inspiration!
That's it for today folks. Hope you found this useful.
If you did, please share it with a friend. And do signup to receive more such posts every week in your inbox.
🔗 Super Links
Useful links you don't want to miss -
There's no optimal way for everyone to do anything.There's only the optimal way for YOU to do something.(More in this brilliant tweet) If you care about the strategy, frameworks, tactics and psychology of entrepreneurship, then you must read A Smart Bear newsletter. It’s genius!
*Links in bold are classified ads, to reserve your spot, please send me a DM on Twitter. ) 🤗 How can I help?
Whenever you’re ready, here’s how I can help you -