8 Best Micro SaaS Ideas for Solopreneurs to Start in 2024 (With REAL Examples)

Discover 15 profitable micro SaaS solopreneur ideas for 2024, backed by real-world success stories. Learn how to start, grow, and succeed as a solopreneur in the lucrative micro SaaS space.

8 Best Micro SaaS Ideas for Solopreneurs to Start in 2024 (With REAL Examples)

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In the ever-evolving world of entrepreneurship, micro SaaS (Software as a Service) businesses have emerged as a golden opportunity for solopreneurs. These nimble, focused software solutions are revolutionizing the way individuals can build profitable online businesses. But what exactly is a micro SaaS, and why should you consider starting one in 2024?

What is Micro SaaS?

Micro SaaS refers to a software service that:
  • Targets a niche market or solves a specific problem
  • Is typically run by one person or a very small team
  • Requires minimal initial investment
  • Generates recurring revenue through subscriptions
Unlike traditional SaaS companies that aim for broad market appeal and rapid scaling, micro SaaS businesses thrive on their ability to serve a dedicated customer base with laser-focused solutions.

Why Micro SaaS is Perfect for Solopreneurs

The rise of micro SaaS has opened up a world of opportunities for solopreneurs. Let's explore in detail why this business model is particularly well-suited for individual entrepreneurs:

1. Low Initial Investment

Unlike traditional businesses, micro SaaS ventures often require minimal upfront capital:
  • Cloud Infrastructure: Leverage affordable cloud services like AWS, Google Cloud, or DigitalOcean to host your application.
  • Development Tools: Utilize free or low-cost development frameworks and tools to build your product.
  • Marketing: Start with organic growth strategies and gradually scale your marketing efforts as you grow.

2. Scalability

Micro SaaS businesses are inherently scalable:
  • Automated Processes: Once set up, many aspects of your business can run automatically, from user onboarding to billing.
  • Global Reach: Serve customers worldwide without geographical limitations.
  • Flexible Growth: Scale your infrastructure and team size as demand increases, without the pressure of rapid expansion.

3. Recurring Revenue Model

The subscription-based nature of SaaS provides numerous benefits:
  • Predictable Income: Regular monthly or annual subscriptions offer a stable, forecastable revenue stream.
  • Customer Retention Focus: Emphasize building long-term relationships with customers, leading to higher lifetime value.
  • Cash Flow Stability: Consistent income helps manage expenses and reinvest in the business more effectively.

4. Ability to Solve Specific Problems

Micro SaaS thrives on addressing niche challenges:
  • Focused Solutions: Target specific pain points that larger companies might overlook.
  • Rapid Iteration: Quickly adapt your product based on direct customer feedback.
  • Personal Touch: Offer personalized support and build strong connections with your user base.

5. Work-Life Balance

As a solopreneur, a micro SaaS can offer an enviable lifestyle:
  • Location Independence: Work from anywhere with an internet connection.
  • Flexible Hours: Set your own schedule and work when you're most productive.
  • Passive Income Potential: Once established, your micro SaaS can generate income with minimal daily input.

6. Lower Risk

The nature of micro SaaS reduces many traditional business risks:
  • Lean Operation: Keep overhead costs low by operating with minimal staff and resources.
  • Pivot Potential: If one idea doesn't work out, it's easier to pivot or start a new project without significant sunk costs.
  • Gradual Growth: Test and validate your ideas with real customers before fully committing resources.
By leveraging these advantages, solopreneurs can create successful, sustainable businesses that align with their skills, interests, and lifestyle goals. As we explore specific micro SaaS ideas in the following sections, keep these benefits in mind – they're the foundation upon which you can build your own thriving micro SaaS venture.

Top Micro SaaS Ideas for Solopreneurs

1. Communication and Marketing Tools

In today's digital age, effective communication and marketing are crucial for businesses of all sizes. Here are some micro SaaS ideas in this category:

a) Email Marketing Platform

Example: ConvertKit
ConvertKit is a perfect example of a micro SaaS that grew into a major player in the email marketing space.
notion image
  • Founder: Nathan Barry
  • Target Audience: Creators, bloggers, and small businesses
  • Key Features:
    • Customizable email templates
    • Automated sequences
    • Subscriber tagging and segmentation
    • Landing page builder
Why It Works: ConvertKit focused on a specific niche (creators) and built features tailored to their needs, differentiating itself from broader email marketing tools.
Read the full ConvertKit story -

b) Email Signature Generator

Example: MySignature
MySignature offers a simple yet effective tool for creating professional email signatures.
notion image
  • Target Audience: Professionals and small businesses
  • Key Features:
    • Drag-and-drop signature builder
    • Mobile-responsive designs
    • Social media integration
    • Analytics for signature performance
Why It Works: MySignature addresses a common need with a straightforward, user-friendly solution that requires no technical expertise.
Read the full MySignature Story -

c) Potential Idea: Niche Social Media Scheduling Tool

Concept: A social media scheduling tool tailored for specific industries (e.g., restaurants, real estate agents, or fitness instructors).
Potential Features:
  • Industry-specific content templates
  • Optimal posting time recommendations based on industry data
  • Integration with industry-relevant hashtag databases
  • Performance analytics focused on industry-specific metrics
Why It Could Work: By focusing on a specific niche, you can provide more value than general-purpose tools, addressing unique challenges and needs of your target market.
These communication and marketing tools demonstrate how micro SaaS can succeed by focusing on specific problems or user groups, providing tailored solutions that stand out in a crowded market.

2. Productivity and Automation Services

As businesses and individuals seek to optimize their time and resources, productivity and automation tools have become increasingly popular. Here are some micro SaaS ideas in this category:

a) Productivity Tool

Example: Intend
Intend is a micro SaaS that helps users manage their time and focus on important tasks.
notion image
  • Target Audience: Knowledge workers and professionals
  • Key Features:
    • Daily planning and prioritization
    • Time tracking
    • Focus mode to block distractions
    • Progress analytics
Why It Works: Intend addresses the universal challenge of time management with a simple, intuitive interface, helping users increase their productivity without overwhelming them with complex features.
Read the full Intend Story -

b) Dating App Automation Tool

Example: Auto Swiper
Auto Swiper automates interactions on dating apps, saving users time and effort.
notion image
  • Target Audience: Active dating app users
  • Key Features:
    • Automated swiping based on user preferences
    • Message templates and auto-responses
    • Profile optimization suggestions
    • Match analytics
Why It Works: Auto Swiper taps into the growing online dating market, offering a unique solution that addresses the time-consuming nature of dating apps.
Read the full AutoSwiper Story -

c) Potential Idea: Task Management Tool for Freelancers

Concept: A task management tool specifically designed for freelancers, integrating project management, time tracking, and invoicing.
Potential Features:
  • Project templates for common freelance jobs (e.g., web design, content writing)
  • Time tracking with automatic invoice generation
  • Client portal for project updates and file sharing
  • Integration with popular freelancing platforms
Why It Could Work: By focusing on the unique needs of freelancers, this tool could differentiate itself from general-purpose project management software, offering a more tailored and valuable solution for its target market.
These productivity and automation services showcase how micro SaaS can succeed by identifying specific pain points in users' workflows and offering streamlined, focused solutions to address them.

3. Document and Data Processing

In the digital age, efficient document and data processing is crucial for businesses of all sizes. Here are some micro SaaS ideas in this category:

a) Financial Document Conversion Tool

Example: Bank Statement Converter
Bank Statement Converter transforms PDF bank statements into usable Excel files.
notion image
  • Founder: Angus Cheng
  • Revenue: $23K MRR
  • Target Audience: Individuals and businesses dealing with financial data
  • Key Features:
    • PDF to Excel conversion
    • Support for various bank statement formats
    • Automated data extraction and categorization
    • Secure and confidential processing
Why It Works: Bank Statement Converter solves a specific, recurring problem for its users, saving them significant time and effort in financial data management.
Read the full story of Bank Statement Converter -

b) HTML to PDF Converter

Example: PDFShift
PDFShift offers a simple API to convert HTML documents into PDFs, screenshots, and banners.
notion image
  • Founder: Cyril Nicodeme
  • Revenue: $9K MRR
  • Target Audience: Developers and businesses needing document conversion
  • Key Features:
    • Easy-to-use API for HTML to PDF conversion
    • Support for screenshots and banner creation
    • Customizable output options
    • High-quality, reliable conversions
Why It Works: PDFShift addresses a common need in web development and business processes with a straightforward, efficient solution.
Read the full story of PDFShift -

c) Potential Idea: Invoice Generation and Management System

Concept: An automated system for creating, sending, and tracking invoices, tailored for small businesses and freelancers.
Potential Features:
  • Template-based invoice creation with customization options
  • Automatic recurring invoice generation
  • Integration with popular payment gateways
  • Expense tracking and financial report generation
  • Client portal for invoice access and payment
Why It Could Work: This tool would address the time-consuming and often complex task of invoice management, providing a streamlined solution for small businesses and freelancers who may not need (or be able to afford) more comprehensive accounting software.
These document and data processing tools demonstrate how micro SaaS can succeed by automating tedious tasks and providing efficient solutions to specific, recurring problems faced by businesses and individuals.

4. Website and Web Application Tools

As online presence becomes increasingly important, tools that simplify website creation and management are in high demand. Here are some micro SaaS ideas in this category:

a) Website Builder

Example: Carrd
Carrd is a simple, one-page website builder designed for ease of use.
notion image
  • Founder: AJ
  • Target Audience: Individuals and small businesses needing simple websites
  • Key Features:
    • Drag-and-drop interface
    • Responsive design templates
    • Custom domains
    • Basic form and button functionality
Why It Works: Carrd fills a niche for users who need a quick, simple website without the complexity of full-featured website builders.
Read the full story of Carrd -

b) Content Management System

Example: Ghost
Ghost is a modern content management system focused on professional publishing.
notion image
  • Founder: John O'Nolan
  • Target Audience: Bloggers, journalists, and publications
  • Key Features:
    • Clean, minimalist writing interface
    • Built-in SEO tools
    • Membership and subscription management
    • Integration with various third-party services
Why It Works: Ghost differentiates itself by focusing on professional publishing needs, offering a streamlined alternative to more complex CMS options.
Read the full story of Ghost -

c) Potential Idea: Portfolio Website Builder for Specific Professions

Concept: A website builder tailored for specific professions (e.g., photographers, architects, or graphic designers) with industry-specific features and templates.
Potential Features:
  • Industry-specific portfolio templates and layouts
  • Built-in tools for showcasing work (e.g., image galleries, project timelines)
  • Integration with relevant professional networks
  • Client collaboration tools (e.g., feedback system, project tracking)
  • SEO optimization for industry-specific keywords
Why It Could Work: By focusing on the unique needs of specific professions, this tool could provide more value than general-purpose website builders, offering features and designs that resonate with its target audience.
These website and web application tools showcase how micro SaaS can succeed by identifying gaps in the market and creating focused solutions that cater to specific user needs or industries.

7. Analytics and Data Tools

In the data-driven business world, tools that help collect, analyze, and visualize data are invaluable. Here are some micro SaaS ideas in this category:

a) Privacy-Focused Web Analytics

Example: SimpleAnalytics
SimpleAnalytics offers web analytics with a focus on user privacy.
notion image
  • Founders: Adriaan van Rossum
  • Target Audience: Privacy-conscious website owners and developers
  • Key Features:
    • Cookie-free tracking
    • GDPR compliant
    • Simple, clean interface
    • Basic metrics without personal data collection
Why It Works: SimpleAnalytics caters to the growing demand for privacy-friendly alternatives to mainstream analytics tools, appealing to both privacy-conscious users and those seeking to comply with data protection regulations.
Read the full story of Simple Analytics -

b) Data Synchronization Tool

Example: Sync2Sheets
Sync2Sheets automates the process of syncing data from various sources to Google Sheets.
notion image
  • Target Audience: Businesses and individuals needing to consolidate data from multiple sources
  • Key Features:
    • Integration with multiple data sources (e.g., databases, APIs)
    • Automated data sync on schedule
    • Custom data mapping and transformation
    • Version history and change tracking
Why It Works: Sync2Sheets simplifies the often complex task of data integration, making it accessible to users without advanced technical skills.
Read the full story of Syn2Sheets -

c) Potential Idea: Competitor Analysis Tool for E-commerce Businesses

Concept: A tool that automates competitor analysis for e-commerce businesses, tracking prices, product ranges, and marketing strategies.
Potential Features:
  • Automated price tracking of competitor products
  • Product range comparison and gap analysis
  • Marketing channel analysis (e.g., email frequency, social media activity)
  • SEO performance comparison
  • Customizable alerts for significant changes
  • Trend analysis and predictive insights
Why It Could Work: E-commerce businesses constantly need to stay ahead of their competition. An automated tool that provides comprehensive competitor insights could save time and inform better strategic decisions.
These analytics and data tools demonstrate how micro SaaS can provide focused solutions to data-related challenges, helping businesses make informed decisions and optimize their operations.

8. AI and Machine Learning Applications

Artificial Intelligence and Machine Learning are revolutionizing various industries. Here are some micro SaaS ideas leveraging these technologies:

a) AI-Powered Chatbot for Websites

Example: SiteGPT
SiteGPT provides an AI chatbot that can answer questions about a website's content.
notion image
  • Target Audience: Website owners looking to improve user engagement and support
  • Key Features:
    • Automated content indexing
    • Natural language processing for user queries
    • Customizable chatbot appearance
    • Analytics on user interactions
Why It Works: SiteGPT leverages AI to solve the common problem of providing instant, accurate information to website visitors, potentially improving user experience and reducing support workload.
Read the full story of SiteGPT -

b) Chatbot and Conversational Form Builder

Example: Typebot
Typebot is a tool for creating interactive chatbots and conversational forms.
notion image
  • Founder: Baptiste Arnaud
  • Revenue: $34K MRR
  • Target Audience: Businesses looking to create engaging user interactions
  • Key Features:
    • Drag-and-drop bot builder
    • Customizable conversation flows
    • Integration with various platforms and tools
    • Analytics and A/B testing capabilities
Why It Works: Typebot simplifies the creation of interactive content, allowing businesses to engage users more effectively without requiring advanced technical skills.
Read the full story of Typebot -

c) Potential Idea: AI-Driven Content Summarization Tool

Concept: A tool that uses AI to automatically summarize long-form content into concise, easily digestible formats.
Potential Features:
  • Automated summarization of articles, reports, and documents
  • Customizable summary length and focus
  • Multilingual support
  • Integration with popular content management systems and note-taking apps
  • Generation of key takeaways and action items
  • Voice-to-text summarization for meetings and lectures
Why It Could Work: With the increasing volume of information available, a tool that can quickly distill key points from lengthy content could be invaluable for professionals, students, and researchers. It addresses the common challenge of information overload and time management.
These AI and Machine Learning applications showcase how micro SaaS can leverage cutting-edge technology to create innovative solutions that enhance productivity and user experience across various domains.

Key Factors for Micro SaaS Success

Analyzing the success stories of various micro SaaS businesses, we've identified several crucial factors that contribute to their growth and sustainability. Here are the key elements that aspiring solopreneurs should focus on:

1. Solve a Specific Problem

Successful micro SaaS businesses address a particular pain point for their target audience. For instance, LeaveMeAlone tackles email overload, while Bannerbear automates image generation for content creators.

2. Start Small and Iterate

Many successful founders, like Aravind Sampathkumar of Paperform, emphasize the importance of starting with a minimal viable product (MVP) and iterating based on user feedback. This approach allows for faster market entry and continuous improvement.

3. Focus on a Niche Market

Targeting a specific niche, like TheITIN focusing on ITIN applications, allows for better product-market fit and more effective marketing strategies.

4. Prioritize User Experience

Simple, intuitive interfaces are a common thread among successful micro SaaS products. Carrd's success is largely attributed to its user-friendly website builder.

5. Implement a Sustainable Pricing Model

Carefully consider your pricing strategy. Many successful micro SaaS businesses, like SimpleAnalytics, offer tiered pricing to cater to different user needs and maximize revenue.

6. Leverage Automation

Automation is key to managing a micro SaaS as a solopreneur. Tools like Zapier or custom-built solutions can help streamline operations, as seen in the case of Sync2Sheets.

7. Build in Public

Sharing your journey can attract early adopters and create a community around your product. Ghost's open-source model and transparent development process contributed significantly to its growth.

8. Focus on Customer Retention

Prioritize customer satisfaction and retention. ConvertKit's success is partly due to its emphasis on customer education and support, leading to high retention rates.

9. Continuously Add Value

Regularly update your product with new features or improvements based on user feedback and market trends. This strategy has been crucial for the growth of tools like Typebot.

10. Diversify Marketing Channels

Don't rely on a single marketing channel. Successful micro SaaS businesses often use a mix of content marketing, social media, and partnerships to drive growth, as seen with Bannerbear's multi-channel approach.
By focusing on these key factors, solopreneurs can increase their chances of building a successful and sustainable micro SaaS business in 2024 and beyond.

How to Get Started with Your Micro SaaS Idea

Ready to turn your micro SaaS idea into reality? Here's a step-by-step guide to help you get started:

1. Validate Your Idea

Before diving into development, ensure there's a market for your product:
  • Conduct market research to identify your target audience
  • Create surveys or interview potential customers
  • Look for similar products and identify gaps you can fill

2. Define Your Minimum Viable Product (MVP)

Take a page from Aravind Sampathkumar's Paperform playbook:
  • List essential features that solve the core problem
  • Prioritize these features for your initial release
  • Plan for future iterations based on user feedback

3. Choose Your Tech Stack

Select technologies that align with your skills and product needs:
  • Consider scalability and maintenance requirements
  • Look at what successful micro SaaS businesses in your niche are using
  • Balance between familiar technologies and those that offer the best solution

4. Build Your MVP

Focus on creating a functional product quickly:
  • Set a realistic timeline for development
  • Use agile methodologies to stay flexible
  • Consider using no-code or low-code tools to speed up development, as seen with Carrd

5. Set Up Your Business Infrastructure

Prepare the business side of your micro SaaS:
  • Choose a business structure (e.g., LLC, sole proprietorship)
  • Set up payment processing (e.g., Stripe, PayPal)
  • Create necessary legal documents (Terms of Service, Privacy Policy)

6. Launch and Gather Feedback

Release your MVP to early adopters:
  • Offer beta access or early bird pricing to incentivize early users
  • Actively seek and analyze user feedback
  • Be prepared to make quick iterations based on user responses

7. Implement a Marketing Strategy

Start promoting your micro SaaS:
  • Develop a content marketing plan (blog posts, social media)
  • Leverage platforms where your target audience is active (e.g., Product Hunt, Hacker News)
  • Consider partnerships or integrations with complementary tools

8. Focus on Customer Support and Retention

Prioritize user satisfaction from day one:
  • Set up efficient support channels (email, chat, knowledge base)
  • Regularly communicate with users to understand their needs
  • Implement a system for tracking and addressing user feedback

9. Plan for Growth

Think ahead about scaling your micro SaaS:
  • Identify potential automation opportunities
  • Consider hiring freelancers or virtual assistants for specific tasks
  • Plan for server scaling and performance optimization

10. Stay Lean and Iterate

Remember the core principles of micro SaaS:
  • Keep operations lean to maintain profitability
  • Continuously improve your product based on user needs and market trends
  • Stay flexible and be willing to pivot if necessary
By following these steps and learning from the experiences of successful micro SaaS founders, you'll be well on your way to launching and growing your own micro SaaS business in 2024.

Conclusion

The world of micro SaaS presents a goldmine of solopreneur ideas in 2024. As we've explored through numerous real-world examples, from email management tools like LeaveMeAlone to AI-powered website assistants like SiteGPT, the possibilities for innovative solopreneur ideas are vast and varied.
Key takeaways from our exploration of micro SaaS solopreneur ideas include:
  1. The power of solving specific problems for niche markets
  1. The importance of starting small and iterating based on user feedback
  1. The potential for significant revenue growth, as demonstrated by success stories like ConvertKit and Carrd
  1. The value of leveraging emerging technologies, particularly in AI and automation, for cutting-edge solopreneur ideas
  1. The crucial role of user experience and customer support in driving growth and retention
Whether you're drawn to productivity tools, content creation platforms, or innovative AI applications, there's a micro SaaS solopreneur idea waiting to be brought to life. The success stories we've examined prove that with the right idea, execution, and perseverance, solopreneurs can build profitable and impactful businesses.
As you embark on your journey to turn these solopreneur ideas into reality, remember to stay lean, focus on solving real problems, and always prioritize your users' needs. The road to success may be challenging, but the potential rewards – both financial and personal – make it a journey worth taking.
So, which of these solopreneur ideas resonates with you? The next success story could be yours. Take the first step today, and join the ranks of innovative solopreneurs shaping the future of software as a service with their micro SaaS ideas.
Ready to dive deeper into the world of solopreneurship and connect with like-minded solopreneurs? Here are two valuable resources to fuel your journey:
  1. Stay Informed: Sign up for the Superframeworks newsletter at superframeworks.com. Get weekly insights, case studies, and practical tips for building and growing your solo business.
  1. Join the Community: Become part of a supportive network of peers building solo businesses. Join the Indie Masterminds community at indiemasterminds.com to share experiences, get feedback, and accelerate your growth.
Your solopreneur journey starts here.
Take the first step today and turn these ideas into reality!

Frequently Asked Questions (FAQs)

1. What makes micro SaaS a good solopreneur idea?

Micro SaaS is an excellent solopreneur idea because it allows individuals to create targeted software solutions for niche markets. It's characterized by its focus, lean operations, and ability to generate significant revenue with minimal resources, making it ideal for solopreneurs.

2. How much does it cost to start a micro SaaS as a solopreneur idea?

The cost can vary widely depending on the complexity of your solopreneur idea and your technical skills. Some founders bootstrap their micro SaaS for as little as a few hundred dollars using no-code tools, while others might invest several thousand in development. The key is to start lean and scale as you grow.

3. Do I need to be a developer to pursue micro SaaS solopreneur ideas?

While technical skills are beneficial, they're not absolutely necessary to pursue micro SaaS solopreneur ideas. Many successful founders, like those behind Carrd and Paperform, have leveraged no-code or low-code tools to build their products. You can also partner with a developer or outsource development if needed.

4. How long does it take to launch a micro SaaS solopreneur idea?

The timeline can vary greatly, but many successful founders recommend launching an MVP within 2-3 months. For example, SimpleAnalytics launched its first version in just two weeks. The key is to start with a basic version of your solopreneur idea and iterate based on user feedback.

5. How do I price my micro SaaS solopreneur idea?

Pricing strategy depends on your target market, the value you provide, and your costs. Many successful micro SaaS businesses use tiered pricing models. Start by researching competitors and understanding your customers' willingness to pay. Don't be afraid to adjust your pricing as you learn more about your market.

6. Can a micro SaaS solopreneur idea provide a full-time income?

Absolutely! Many of the examples we've discussed, like ConvertKit and Ghost, have grown from solopreneur ideas into multi-million dollar businesses. While not every micro SaaS will reach this scale, many provide a sustainable full-time income for their founders.

7. What are the biggest challenges in pursuing micro SaaS solopreneur ideas?

Common challenges include finding product-market fit, managing all aspects of the business as a solopreneur, dealing with competition, and scaling operations. However, these can be overcome with careful planning, continuous learning, and leveraging the right tools and resources.

8. How do I market my micro SaaS solopreneur idea?

Effective marketing strategies for micro SaaS solopreneur ideas often include content marketing, social media presence, partnerships with complementary tools, and leveraging platforms like Product Hunt. Many successful founders, like those behind Bannerbear and LeaveMeAlone, also emphasize the importance of building in public and engaging with their audience.

9. Is it too late to start a micro SaaS solopreneur idea in 2024?

Not at all! The market for innovative solopreneur ideas in the micro SaaS space continues to grow as businesses and individuals seek specialized solutions. There are always new problems to solve and niches to serve. The key is to find a unique angle or underserved market for your solopreneur idea.

10. How do I come up with a good micro SaaS solopreneur idea?

Look for problems you personally face, talk to potential customers about their pain points, or identify gaps in existing solutions. Many successful micro SaaS solopreneur ideas, like Choppity and PDFShift, were born from the founders' own needs or frustrations with existing tools.
Remember, the most successful micro SaaS solopreneur ideas solve real problems effectively and efficiently. Focus on providing value with your solopreneur idea, and success will follow.
 

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Ayush

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Ayush

Eternally Curious. Writing, Learning, Building in Public. Writing about Ideas + Inspiration + Insights for creators, solopreneurs and indie hackers | Simple tips and frameworks to help you build a sustainable solo business

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