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So I’ve recently come up with a simple framework around how easy or difficult it is to sell anything online -
“The more trust you have, the less persuasion you have to do”
- On landing pages, this means - the more social proof you have, the less copy you need to write.
- During 1:1 sales calls, this means - the more trustworthy you are, the less “salesy” you have to act.
We’re all dealing with strangers on the internet here.
Your customers will only buy from you when they trust you.
So you need to “showcase” trust when you’re in any kind of a sales scenario.
You must explain to your prospects that you’re a reliable person and they can actually give you money to solve their problems.
Today I’ll dive deeper into 3 specific ways you can showcase trust on your landing pages.
But first, I want to introduce you to Plugins for Carrd
🙏 Supported by: Plugins for Carrd
Tell me one thing - What goes best with a testimonial as social proof on your landing page?
Another testimonial 😉
If you build landing pages on Carrd, here's a simple, responsive slider to show more social proof to convert casual visitors to real customers - the testimonial plugin for Carrd, made by Jason's Plugins For Carrd.
I absolutely love this plugin because it let’s me showcase the testimonials in simple, slick and beautiful manner.
Jason is a master at his craft.
If you build Carrd sites, then his plugins are a must for you.
Don’t waste your time trying to create every element from scratch. Reuse the amazing plugins he has created.
*Plugins for Carrd is very kindly supporting the SuperFrameworks newsletter this week. Do try them out.
Now, onto today’s topic -
🗣️Testimonials
Your customer testimonials are the best way to persuade prospects that you’re a legit value provider.
People say a lot that you should talk about the benefits of your product, not your features.
Which is true.
But…
The real “benefits” can only be described by actual users of your product.
A happy customer’s words can make a powerful impact on a potential customer’s mind.
Much more powerful than any copywriting framework that you will ever use.
A great example of this is Justin Welsh’s LinkedIn course.
The landing page has almost no copy, but hundreds of testimonials that do all the selling for him.
🌟 Ratings
Ratings are all around us.
Whenever we buy something, we first check it’s reviews and ratings on independent review sites, and then make our decision.
True for smartphones, laptops, even movies and TV shows.
And it’s true for info products, courses and SaaS products as well.
So whenever you can, you must include some form of “star rating” on your landing page.
It works even if it’s NOT from an independent review site.
But of course, a third party approval adds so much more credibility.
Great example of this is the SaaS product Pulse from the company Proof.
It showcases it’s G2 and Capterra scores right into the first fold of it’s landing page. T
his can do wonders for your sales numbers.
🤩 Brand Associations
Trust is transferable (to an extent).
This means that if your products is trusted by popular brands, then you get to leverage their trust and make a solid impression with your prospects.
Simpler ways to do this are through testimonials and ratings.
But a powerful way to do this is by showcasing your most high profile customers on your landing page.
In most cases just a series of logos can be really powerful.
The video editing tool Veed does this really well.
With logos of companies like Meta, Netflix, Amazon, P&G and Hublot on it’s landing page.
Final Word
Humans are mimetic beings.
(Which is a fancy way of saying that we’re monkeys who desire what other monkey desire.)
And these methods are how you can showcase to your potential customers that your customers are just people like them. People who they trust and respect and admire.
This is how you get them to trust you and ultimately pay you.
Do try these methods of showcasing trust on your landing page, and let me know how it goes.
Cheers 🙌
Related:
🔗 Super Links
Useful links you don't want to miss -
- Looking to learn NoCode? Get an MBA on the topic. For 30% OFF
- “Subtraction” is the secret to making $127K in one month as solopreneur
- This is a really cool way to promote many links in your bio.
*Links in bold are classified ads, to book your own ad here, hit reply or send me a DM on Twitter.
🤗How can I help?
Whenever you’re ready, there are 2 ways I can help you -
- 🗞️ Sponsor the SuperFrameworks newsletter. Get your work in front of 2300+ ambitious creators, makers, solopreneurs and founders. If you’re interested, just hit reply.
- 🧠 Solopreneurship is hard, but it doesn’t have to be lonely. You can get honest feedback, support and accountability from a trusted mastermind group. Let’s work together
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