How find your “Niche”

How find your “Niche”
Do not index
Do not index
Canonical URL
Hide CTA
Hide CTA
Related to Authors (1) (Content)
3 quick questions before we start -
  • Do you know who you serve?
  • Do you know what results you can get them?
  • Do you have a vehicle(product/service) to get them said results?
It’s okay if your answers are broad, but it’s important that you have answers for these questions.
Your answers can evolve over time, will get more refined and pointed.
But that will only happen if you write them down today, and start taking action on them.
Okay I’m getting ahead of myself here, let me back up a little.
Let’s start at the very beginning.

🗃️ Finding your Niche

Let’s start with the advice - “Find your niche”
Niche a complicated word for most creators online. Especially when starting out, you feel like you’re artificially forced to box yourself in a niche, while in reality, you’re a multi-potentialite generalist.
Breaking news: Most humans are generalists!
But when it comes to judging other people we like to assign categories to them, it’s just how our brains funciton.
That’s why the sane thing to do early on is to find a niche, test it, and evolve and broaden with experience.
Okay, makes sense, but how do you do it?

🪜 Value Ladder Mission Statement

This is where I like the idea of the “Value Ladder Mission Statement”
I came across it when I was reading Russel Brunson’s ‘Dotcom Secrets’.
Once I read it, I could see it everywhere, every successful business you see has a VLMS, either explicit or implicit in their offerings.
Here’s how Russel describes it in the book -
“We help [insert who] to [insert result they wan to achieve] through [insert your new opportunity]”
This is why I asked you the 3 questions at the top.
  • Who: who you serve
  • Result: What outcome you can get them
  • New Opportunity: Your product or service
Once you answer this, run with it, test it, refine it a couple of times, your niche will start to emerge.
Here’s what I could come up with for myself -
I help solopreneurs build independent businesses through my offering X”
I left out the X, because that’s the fun part.
The “Value Ladder” in the VLMS is where all your offerings should lie.
Once you know who you’re serving, and what result you want them to achieve, you can create an entire value ladder to help them do this.
So I can replace the X above with my value ladder -
  • SuperFrameworks (this newsletter)
  • SuperFrameworks Premium Products (ebooks, courses, guides on my website)
  • 1:1 coaching/consulting
Every offering here is serving the same person and helping them achieve the same result.
The only difference is the amount of direct involvement I have, and the price the customers have to pay. (Related - Value Ladder Framework)
This now also helps me answer all the other complex questions around my niche, the products I create, the topics I write about and the communities I hang out in.
Like, just yesterday I did a workshop on "Early Stage Marketing" for the Indie Masterminds Community members. I shared what's working for me, and what I've seen work for others. The choice of topic and content for the workshop was very obvious because I was clear on my VLMS.
Answering the 3 questions at the top and writing down your VLMS is an important exercise no matter which stage of your journey you are in.
Or what kind of online business you do.
This works for content, services and even SaaS businesses.

🤔 How to do this when starting out

Yes, if you’re just starting out it can be hard nail down. But you can always look at a 2 year younger version of yourself, and create your offerings for them -
  • Who you serve: You from 2 years ago
  • Result: The most recent outcome you’re proud of
  • New Opportunity: Product or service you can offer to help someone achieve that outcome
Write this down, and go out and start testing it in the market.
Your niche will start to emerge and you can update these answers with time. And your offers will change as well with that.
That’s why in 2023:
  • I killed 2 newsletters
  • Limited the topics I talk about on Twitter and in this newsletter.
  • Narrowed down the products and services I promote
2 years ago I was grappling with the niche question and writing about random topics ranging from self development to mental models to geopolitics and global warming.
After all I am a generalist 🙈
So if you think you’re lost, you’re not as lost as I was back then.
And if you ever feel confused, feel free to reach out, I’ll do my best to help.
That’s it for today.
Hope this helped you a bit.
If it did, please share it with a friend.

Useful links you don't want to miss -
  • If your landing page lives on Carrd, this is the easiest way to set up testimonials on it
  • This made me laugh, thanks Daniel 😆
  • If you want to learn from books, but don’t have a ton of time, this is a great alternative
  • If you want to improve X, do it everyday. Thanks Marc for the reminder.
*Links in bold are classified ads, to book your own ad here, please send me a DM on Twitter.

📩 Newsletter Recco: Launch your online business.

Arunima is a long time Twitter friend, a fantastic writer and a master at creating digital products.
She recently started her newsletter where she she shares actionable strategies to build digital products, launc your online business and eventually escape your 9-5 ✊
My favorite topics 🤩
  • Make sure you signup for her newsletter here.

🤗 How can I help?

Whenever you’re ready, there are 2 ways I can help you -
  • 🗞️ Sponsor the SuperFrameworks newsletter. Get your work in front of 2300+ ambitious creators, makers, solopreneurs and founders. If you’re interested, just hit reply.
  • 🧠 Solopreneurship is hard, but it doesn’t have to be lonely. You can get honest feedback, support and accountability from a trusted mastermind group. Let’s work together

Hope this post helped you a little bit.
If you’re new, then make sure you don’t miss the next one.
And if you’re already subscribed, consider sharing this post with a friend, it will only take a moment.

Get 1 new actionable framework every week

Proven strategies for creators, indie hackers and solopreneurs. Read in less than 5 minutes every week. Sent to exclusively to 2600+ readers

Join for FREE

Written by


Eternally Curious. Writing, Learning, Building in Public. Writing about Ideas + Inspiration + Insights for creators, solopreneurs and indie hackers | Simple tips and frameworks to help you build a sustainable solo business

Related posts

The Value Ladder FrameworkThe Value Ladder Framework
The Explore-Exploit Framework
The Information - Action CycleThe Information - Action Cycle
Audience, Offers and ChannelsAudience, Offers and Channels
4 ways to get valuable feedback for your projects4 ways to get valuable feedback for your projects
📺 3 Ways to showcase social proof📺 3 Ways to showcase social proof
The Power of TransformationsThe Power of Transformations
3 Harsh Truths about Marketing (that no one talks about)3 Harsh Truths about Marketing (that no one talks about)
How to get Sh*t doneHow to get Sh*t done
$100M Framework to identify your market$100M Framework to identify your market
Simple framework to “validate” an ideaSimple framework to “validate” an idea
4 Step positioning framework4 Step positioning framework
Unlocking the Power of Feedback: Tips for Early Stage FoundersUnlocking the Power of Feedback: Tips for Early Stage Founders
💡Money Making Ideas - Where to find them?💡Money Making Ideas - Where to find them?
Stop looking for new ideasStop looking for new ideas
$8K MRR SaaS with THIS framework$8K MRR SaaS with THIS framework
6 Profitable Solopreneurship Business Ideas in 2024 | Easy Startups for Aspiring Entrepreneurs6 Profitable Solopreneurship Business Ideas in 2024 | Easy Startups for Aspiring Entrepreneurs