Building an Audience vs Having a Presence

Last few months I've started to realize that I don't want to build an audience.

An audience comes with all the challenges of being a celebrity.

You have to post a certain type of content, in a certain way on a certain schedule.

You must engage with a certain type of people, you must please the algorithm as well as the audience that you're creating content.

Its hard to be spontaneous and raw if you have a reputation to maintain - if you have to fit into a very specific frame that your audience has created for you.

Started to strongly feel that I should flip my mindset to - "having a presence" instead of building an audience.

I come, I say what I want to say, engage with the people I want to engage, and go.

My people will find me, I will find my people

It will be slow, but it will be effective. I will form stronger bonds with a few interesting people instead of weaker bonds with many boring people.

And my writing won't look the same all the time.

So this year I don't have any audience building goals. No content creation goals. No engagement goals.

I don't want to be a "content creator", I just want to be a chill dude who writes interesting stuff about a wide range of topics.

Says something when he as something fun to say.

And shuts up if he doesn't have something fun to say.

Peace