Building a business is more like Sculpting than Pottery

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The shape your business takes is defined by all the things you say no to. Most people think building a business is like pottery, while in fact its like sculpting.

You start with a block of stone, and slowly chisel away all the unnecessary parts from it. To come up with a beautiful sculpture.

Pottery is the exact opposite btw.

You start with the raw material, and give it the shape you want - you try to build it with a predetermined form. Based on your "vision".

But that rarely happens.

Over the last 5 years I've tried different businesses, discovered so many things that I DON'T want to do, and found some success with only the things that are left out.

I started a DTC E-commerce business, but didn't want to manage inventory of physical products.

I started a consulting and freelance business, but didn't want to rent my time for money.

I started an agency business, but didn't want to hire people to scale.

I didn't start high ticket B2B SaaS because I didn't want to do direct sales.

I prefer selling to individuals - consumers and prosumers, instead of enterprises. And I prefer product led growth instead of sales led growth - so I have to stick to low ticket B2C products.

I didn't want to monetize via sponsorships, that's why my community is paid, heavily moderated and has to be operated in a high touch manner. Compared to a free group infested with spam and self promotion.