The Hard Truth About Easy Money

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Probably one of the most naive mistakes I made when starting out my online journey was believing everything the YouTube gurus said.

Back in 2019, Print on Demand drop-shipping was the cool thing.

That's what most of the noobs were getting into, and that's what most Gurus were selling courses for.

I watched a few videos and drank the cool aid I was being fed.

Making money online is super easy -

Build a Shopify store

Setup a FB page

Run Instagram Ads

"Print Money 🤑"

Of course, things are never as easy as they seem.

In fact, anything worth doing in life is hard. If it were easy, everyone would be doing it and there would be no way to stand out from the competition.

But saying something is hard, doesn't sell books and courses right?

I didn't realise that if POD was really that easy then these gurus would be doing it themselves instead of teaching other people how to do it.

I bet they made more money from their "education" business than their dropshipping business.

Then a funny thing happened -

When I faced problems, I started asking questions, searching on Google and niche forums, started speaking to other people a few steps ahead of me.

And they gave me feedback like - "you've picked the wrong product", "your website design is broken", "your ads are poorly written", "your creatives are shit" etc..

Slowly I started to realise how many skills I lacked to be successful. Skills which were beyond what these guys were teaching -

Market and Audience research - to find the right product

Website design

Copywriting

Graphic Design

And many more..

Over the last 5 years I've learned that building a sustainable, profitable business requires you to be 80% good at many niche skills instead of 100% good at just 1.

The gurus were teaching 1 thing that they had had some success in - Shopify, FB Ads, Copywriting etc.

But I had to learn all of them and make them work together in sweet symphony.

And then have a decent amount of luck to be successful.

Today also I see so many "gurus" teaching different things and proclaim that making money online is so easy.

I see their sham, but I don't hate them.

I hate myself for falling into their trap back then.

Now, I buy courses and ebooks very tactically.

I buy only when I know there's specific skill I want to learn so that I can apply it in my business directly.

Naval Ravikant said there's no skill called business, and you should never trust someone who claims to teach you business.

100% true.

But what he missed was that business is a mix of so many different niche skills - all of which you can learn separately from the experts and make your business work.

So don't trust anybody who says they can teach you business. Just figure out what they're teaching and how you can apply it in your own business.

Hope this helps.

Cheers 🙏