Best OfFebruary 14, 2026·14 min read

10 Best OpenClaw Skills for Founders and Entrepreneurs in 2026

The 10 must-have OpenClaw skills every founder needs. From email automation and SEO to CRM and analytics, these ClawHub skills replace entire teams for solo founders.

Key Takeaways

  • OpenClaw has 5,700+ skills on ClawHub — most founders only need 8–10 to run their entire operation
  • The Gog skill alone replaces five separate Google Workspace integrations in one install
  • Solo founders are using SEO Content Engine + GA4 Analytics to run content marketing without hiring
  • Browser automation and Firecrawl handle competitor monitoring, market research, and lead gen on autopilot
  • Security matters — always check VirusTotal reports before installing any ClawHub skill

OpenClaw went from a hobby project to 150,000+ GitHub stars in 72 hours. Within weeks, solo founders were publishing content at agency scale, managing sales pipelines from their phones, and running competitor research while they slept.

The secret isn't OpenClaw itself — it's the skills. ClawHub, OpenClaw's marketplace, now hosts 5,700+ community-built skills that extend your agent's capabilities. But with thousands of options, choosing the right skills is overwhelming.

We researched ClawHub, the awesome-openclaw-skills curated list (7,800+ GitHub stars), and real founder workflows to identify the 10 skills that deliver the most value for founders and entrepreneurs. These aren't theoretical picks — they're the skills founders are actually using to run their businesses.

Quick Comparison

#SkillBest ForPrice
1Gog (Google Workspace)Best OverallFree and open source
2SEO Content EngineBest for Content MarketingFree (Marketing Mode includes SEO as part of 23 marketing skills)
3Browser Automation (Playwright)Best for ResearchFree (included with OpenClaw)
4HubSpot CRMBest for SalesFree skill (requires HubSpot account with Private App access token)
5Twitter/X SocialBest for Social GrowthFree skill (requires X API access — now pay-per-use at $0.005/read, $0.01/user lookup)
6GA4 AnalyticsBest for DataFree skill (requires Google Cloud service account)
7Firecrawl SearchBest for Data ExtractionFree skill (requires Firecrawl API key — free tier available)
8NotionBest for Knowledge ManagementFree skill (requires Notion Integration API key)
9Marketing ModeBest All-in-OneFree and open source
10GitHub IntegrationBest for Technical FoundersFree (uses GitHub CLI under the hood)
Quick comparison grid of the 10 best OpenClaw skills for founders
1

Gog (Google Workspace)

Best Overall — The Founder’s Command Center

Gog (Google Workspace) interface showing key features and workflow

Gog is the single most important OpenClaw skill for any founder. It unifies Gmail, Google Calendar, Drive, Contacts, Sheets, and Docs into one CLI-driven interface. Instead of five separate integrations, you get one skill that handles your entire Google Workspace.

Most founders live inside Google Workspace. Gog turns your OpenClaw agent into a personal assistant that can scan your inbox, categorize messages by urgency, draft replies, manage your calendar, update spreadsheets, and export documents — all from a single chat message.

Key Features

  • Unified CLI for Gmail, Calendar, Drive, Contacts, Sheets, and Docs
  • Multi-account support for personal and business Google accounts
  • OAuth 2.0 authentication — your credentials stay local
  • Morning rollup automation with configurable email and calendar digests
  • Batch email operations — search, send, draft, reply at scale

Install

clawhub install openclaw/gog

Pricing

Free and open source

Best For

Every founder. This is the first skill you should install.

Pros

  • Replaces 5+ separate integrations with one install
  • Data never leaves your machine — fully local
  • Multi-account support for different Google accounts
  • Works with both personal Gmail and Google Workspace

Cons

  • OAuth setup can be confusing for non-technical users
  • Google Workspace admins may need to approve the app

Real-World Example

One founder configured a morning briefing that runs at 6:47 AM via Telegram. It includes today’s calendar, pending emails that need replies, a weather forecast, and any CI/CD failures overnight. This single automation replaced checking five different apps before coffee.

2

SEO Content Engine

Best for Content Marketing — Your 24/7 Content Team

SEO Content Engine interface showing key features and workflow

The SEO Content Engine is the highest-ROI skill for most OpenClaw agents. It takes a target keyword, performs competitive research using web search, analyzes top-ranking content, and produces a fully optimized blog post. It’s not just another AI writer — it researches before it writes.

Content marketing is a founder’s best long-term growth channel, but it’s brutally time-consuming. This skill automates the research, outlining, writing, and optimization loop. Founders using it report publishing at agency scale without hiring a single content marketer.

Key Features

  • Automated competitive research and SERP analysis
  • Keyword clustering and content gap identification
  • Fully optimized blog posts with proper heading structure
  • Internal linking suggestions and readability scoring
  • Export to Google Docs with Slack notifications

Install

clawhub install thesethrose/marketing-mode

Pricing

Free (Marketing Mode includes SEO as part of 23 marketing skills)

Best For

Founders doing content-led growth who need consistent, SEO-optimized output with...

Pros

  • Researches real SERPs before writing — not just guessing
  • Produces publication-ready content with minimal editing
  • The fastest skill to monetize on ClawHub ($100–$1,000/mo)
  • Output content doubles as marketing for your own business

Cons

  • Requires a connected LLM with web search capability
  • Output quality depends heavily on the underlying model

Real-World Example

Bhanu Teja P, solo founder of SiteGPT ($13K MRR), deployed multiple OpenClaw agents as his entire marketing team. One agent handles SEO content research and writing, another manages social media posting, and a third monitors competitors. A single founder running the marketing workload of a small team.

3

Browser Automation (Playwright)

Best for Research — Your Agent Gets Eyes and Hands

Browser Automation (Playwright) interface showing key features and workflow

OpenClaw’s built-in browser automation skill uses Playwright under the hood, giving your agent the ability to navigate websites, fill forms, click buttons, and extract data. Unlike traditional browser automation that requires writing CSS selectors, OpenClaw uses a Snapshot system where the AI understands page structure automatically.

Founders spend hours on manual research — checking competitor websites, monitoring pricing changes, filling out forms, and extracting data. Browser automation turns your agent into a tireless research assistant that can do all of this while you sleep.

Key Features

  • AI-driven Snapshot system — no CSS selectors needed
  • Full browser control via Chrome DevTools Protocol (CDP)
  • JavaScript rendering for dynamic content
  • Screenshot capture and PDF generation
  • Session persistence and multi-tab support

Install

Built into OpenClaw core (no separate install needed)

Pricing

Free (included with OpenClaw)

Best For

Founders who need automated competitor monitoring, price tracking, or any web-ba...

Pros

  • No coding required — natural language commands work
  • Built into OpenClaw core — no extra install
  • Handles JavaScript-heavy sites that simple scrapers miss
  • AI understands page context, not just raw HTML

Cons

  • Complex sites with heavy anti-bot measures may require Firecrawl
  • Resource-intensive — runs a full Chrome instance

Real-World Example

A founder set up a competitor watch job that visits three competitor websites daily, checks for homepage changes, pricing updates, and new feature announcements, then delivers a summary to Slack every morning.

4

HubSpot CRM

Best for Sales — CRM on Autopilot

HubSpot CRM interface showing key features and workflow

The HubSpot skill connects OpenClaw to your CRM via REST API, letting your agent manage contacts, companies, deals, and content directly. It turns CRM busywork — logging calls, updating deal stages, creating contacts from emails — into automated workflows triggered by a simple message.

Most founders hate CRM data entry. It’s necessary but soul-crushing. This skill means you can text your agent "log my call with Acme Corp, they’re interested in the pro plan" and have it create the contact, associate it with the company, update the deal stage, and set a follow-up task — all without opening HubSpot.

Key Features

  • Full CRUD for contacts, companies, deals, and owners
  • Association management between CRM objects
  • File and CMS page management
  • Rate-limited API calls with exponential backoff (100 req/10s)
  • Search and filtering across all CRM objects

Install

clawhub install kwall1/hubspot

Pricing

Free skill (requires HubSpot account with Private App access token)

Best For

B2B founders managing a sales pipeline who want to update their CRM from WhatsAp...

Pros

  • Eliminates manual CRM data entry entirely
  • Works from any messaging platform (WhatsApp, Telegram, Slack)
  • Proper rate limiting built in — won’t get your API blocked
  • Full association support links contacts to companies and deals

Cons

  • Requires HubSpot Private App setup (technical overhead)
  • Limited to HubSpot — Salesforce users need a different skill

Real-World Example

A solo B2B founder uses the HubSpot skill to log every customer interaction via WhatsApp. After each sales call, a quick message to OpenClaw updates the deal stage, logs notes, and schedules the next follow-up — total time spent on CRM: under 30 seconds per interaction.

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5

Twitter/X Social

Best for Social Growth — Build in Public on Autopilot

Twitter/X Social interface showing key features and workflow

The Twitter/X skill enables your OpenClaw agent to post tweets, read timelines, track engagement metrics, and schedule content. For founders building in public, this is the difference between posting consistently and disappearing for weeks.

Building in public on X/Twitter is one of the highest-leverage activities for indie founders. But consistency is brutal. This skill lets you queue up posts, schedule threads, and monitor engagement without context-switching away from building your product.

Key Features

  • Post, schedule, and queue tweets with timestamps
  • Timeline reading and engagement analytics
  • Thread creation and scheduling
  • Follower change tracking and engagement scoring
  • Brand voice consistency from saved style guidelines

Install

clawhub install openclaw/twitter

Pricing

Free skill (requires X API access — now pay-per-use at $0.005/read, $0.01/user lookup)

Best For

Founders building in public who need consistent social presence without the time...

Pros

  • Natural language scheduling — "post this at 3pm EST"
  • Engagement analytics without opening the X dashboard
  • Brand voice consistency across all automated posts
  • Thread support for long-form content

Cons

  • X API pricing can add up at scale (pay-per-use model)
  • Automated posting should be supplemented with authentic engagement

Real-World Example

A founder uses OpenClaw to draft five tweets every morning based on their recent product updates and industry news, schedule them throughout the day, and report back engagement metrics each evening. Total daily time investment: under two minutes.

6

GA4 Analytics

Best for Data — Your Analytics Dashboard in Chat

GA4 Analytics interface showing key features and workflow

The GA4 Analytics skill connects your OpenClaw agent to Google Analytics 4, Search Console, and the Indexing API. Instead of navigating the GA4 dashboard (which even Google admits is confusing), you ask your agent "how’s traffic this week?" and get a clear answer.

Founders need data to make decisions, but most don’t check analytics regularly because the GA4 interface is overwhelming. This skill turns analytics into a conversation. Ask questions in plain English, get answers with actual numbers.

Key Features

  • Full GA4 reporting — pageviews, sessions, users, bounce rate, revenue
  • Search Console integration — queries, clicks, impressions, position
  • Real-time visitor snapshots
  • Date range comparisons (this month vs last month)
  • URL indexing requests via the Indexing API
  • Auto-saved JSON reports with markdown summaries

Install

clawhub install adamkristopher/ga4-analytics

Pricing

Free skill (requires Google Cloud service account)

Best For

Data-driven founders who want analytics insights without wrestling with the GA4 ...

Pros

  • Replaces confusing GA4 dashboard with conversational queries
  • Combines GA4 + Search Console + Indexing API in one skill
  • Automatic report saving with timestamped JSON files
  • Date range comparisons make spotting trends dead simple

Cons

  • Requires Google Cloud service account setup
  • Limited to GA4 — doesn’t support older Universal Analytics

Real-World Example

A developer built this skill in 20 minutes to solve his own problem, then published it to ClawHub. Now founders use it to get weekly traffic reports delivered automatically as markdown summaries, compare performance across date ranges, and request URL re-indexing — all from chat.

7

Firecrawl Search

Best for Data Extraction — Scrape Anything, Anywhere

Firecrawl Search interface showing key features and workflow

Firecrawl is an AI-powered web scraping API that handles the hard parts: JavaScript rendering, bot detection bypass, and structured data extraction. The OpenClaw Firecrawl skill connects your agent to this API, giving it the ability to scrape sites that block standard HTTP requests.

OpenClaw’s built-in browser works great for most sites, but some protect against scraping with CAPTCHAs, bot detection, or heavy JavaScript. Firecrawl handles these cases and returns clean, structured data your agent can actually use.

Key Features

  • Headless browser rendering for JavaScript-heavy sites
  • Bot detection bypass for protected content
  • Structured data extraction (markdown, HTML, JSON)
  • Site-wide crawling with link following
  • Scheduled crawls for change detection

Install

clawhub install openclaw/firecrawl-search

Pricing

Free skill (requires Firecrawl API key — free tier available)

Best For

Founders who need reliable data from difficult-to-scrape sources — competitor pr...

Pros

  • Handles sites that block standard scrapers
  • Clean structured output optimized for LLMs
  • Automatic fallback — OpenClaw tries local extraction first
  • Scheduled crawls enable ongoing monitoring

Cons

  • Requires external API key (Firecrawl)
  • API costs at high volume — not ideal for massive crawls

Real-World Example

A SaaS founder monitors competitor pricing pages daily using Firecrawl. When a competitor changes their pricing, OpenClaw sends a Slack alert with a comparison of old vs new prices within minutes.

8

Notion

Best for Knowledge Management — Your Second Brain, Automated

Notion interface showing key features and workflow

The Notion skill lets your OpenClaw agent manage pages, databases, and content in Notion via the official API. For founders who use Notion as their operating system — tracking projects, writing docs, managing roadmaps — this skill means your agent can update everything without you opening a browser.

Notion is where many founders keep their entire business context: meeting notes, roadmaps, SOPs, and knowledge bases. This skill closes the loop between your AI agent and your business documentation.

Key Features

  • Full CRUD for Notion pages and databases
  • Database querying with filters and sorting
  • Safe CLI workflow for read, create, update operations
  • Append and incremental updates (no full page rewrites)
  • Batch requests with API rate limit management (3 req/sec)

Install

clawhub install openclaw/notion-skill

Pricing

Free skill (requires Notion Integration API key)

Best For

Founders who run their business in Notion and want their agent to read, create, ...

Pros

  • Direct API access to Notion pages and databases
  • Rate limit management built in
  • Incremental updates preserve existing content
  • Works with Notion’s database views and filters

Cons

  • Notion API rate limits (3 req/sec) can be slow for bulk operations
  • No real-time webhook support — requires polling or manual triggers

Real-World Example

A founder’s OpenClaw agent automatically creates Notion pages from customer feedback emails, categorizes them by topic, and updates the product roadmap database with new feature requests — all triggered by a simple email label.

9

Marketing Mode

Best All-in-One — 23 Marketing Skills in One Package

Marketing Mode interface showing key features and workflow

Marketing Mode bundles 23 comprehensive marketing skills covering strategy, psychology, content, SEO, conversion optimization, and paid growth. It’s not a single tool — it’s an entire marketing department in a skill pack.

Most founders aren’t marketers. Marketing Mode gives your agent the frameworks, playbooks, and strategies that marketing professionals use — from launch strategy to conversion optimization — without you needing to learn each discipline yourself.

Key Features

  • Launch strategy planning and execution frameworks
  • SEO audit and content optimization
  • Conversion rate optimization playbooks
  • Email marketing copy and campaign design
  • Paid growth strategy and budget allocation
  • Marketing psychology and persuasion frameworks

Install

clawhub install thesethrose/marketing-mode

Pricing

Free and open source

Best For

Non-marketing founders who need a comprehensive marketing strategy without hirin...

Pros

  • 23 skills in one install — covers the entire marketing stack
  • Strategy-level thinking, not just content generation
  • Includes launch-specific playbooks
  • Free and open source

Cons

  • Breadth over depth — specialized skills may outperform for specific tasks
  • Can be overwhelming if you just need one marketing function

Real-World Example

A technical founder used Marketing Mode to generate a complete go-to-market strategy for their SaaS launch, including positioning, pricing psychology, email sequences, and a content calendar. What would have taken a marketing consultant weeks was done in an afternoon.

10

GitHub Integration

Best for Technical Founders — DevOps From Your Phone

GitHub Integration interface showing key features and workflow

The GitHub skill connects your OpenClaw agent to your repositories, enabling PR reviews, issue management, CI/CD monitoring, and deployment notifications. For technical founders, it means you can manage your codebase from WhatsApp.

Technical founders often context-switch between building and managing their development workflow. This skill keeps you informed about build failures, PR reviews, and deployment status without opening GitHub — and it can even draft PR review feedback.

Key Features

  • Pull request review summaries and feedback drafting
  • Issue tracking and management
  • CI/CD failure monitoring and diagnostics
  • Deployment notifications via messaging apps
  • Repository activity summaries

Install

Built-in via gh CLI integration

Pricing

Free (uses GitHub CLI under the hood)

Best For

Technical founders who want to monitor their dev workflow from mobile without co...

Pros

  • Read-only by default — can’t accidentally push bad code
  • Proactive CI/CD monitoring catches failures early
  • Works from any messaging platform
  • No separate install — uses built-in gh CLI

Cons

  • Read-only approach means you still need to push code manually
  • Complex monorepo setups may need custom configuration

Real-World Example

When a GitHub Actions workflow fails, OpenClaw fetches the logs, parses the error messages, generates a diagnostic summary with the specific lines that failed and potential fixes, and sends it to the developer via Telegram — often before they’ve even checked the Actions tab.

A Note on Security

OpenClaw skills are powerful, but that power comes with risk. In February 2026, security researchers at Koi Security found 341 malicious skills on ClawHub distributing macOS malware, keyloggers, and backdoors. Separately, Snyk found 283 skills (7.1% of the registry) leaking API keys and credentials.

Before installing any skill:

  • Check the VirusTotal report on the skill's ClawHub page
  • Review the source code — especially network calls and permission requests
  • Stick to well-known publishers — check the awesome-openclaw-skills curated list on GitHub
  • Apply least privilege — grant only the minimum permissions each skill needs

How to Choose the Right Skills for Your Stack

Don't install all 10 at once. Start with your biggest time sink and work outward:

If you're drowning in email...

Start with Gog. Set up the morning rollup. Then add GA4 Analytics once you want data-driven decisions.

If you need more customers...

Start with SEO Content Engine + Twitter/X Social. Add Browser Automation for competitor research once traffic starts flowing.

If you're closing deals manually...

Start with HubSpot CRM. Log every interaction via chat. Add Notion for internal knowledge management.

If you're a technical founder...

Start with GitHub Integration for CI/CD monitoring. Add Marketing Mode when you're ready to grow beyond word-of-mouth.

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Frequently Asked Questions

What is OpenClaw and how do skills work?

OpenClaw is an open-source AI agent created by Peter Steinberger that runs locally on your machine. It connects to messaging apps like WhatsApp, Telegram, and Slack, and uses LLMs like Claude to execute tasks. Skills are modular extensions you install from ClawHub (the official marketplace) that give your agent new capabilities — like managing email, posting to social media, or querying analytics. Think of skills as apps for your AI agent.

Are OpenClaw skills safe to install?

Not all of them. In February 2026, security researchers found 341 malicious skills on ClawHub distributing malware and keyloggers. OpenClaw now has a VirusTotal partnership that scans skills for threats. Before installing any skill, check its ClawHub page for the VirusTotal report, review the source code, and stick to well-known publishers. The curated awesome-openclaw-skills list on GitHub (7,800+ stars) is a good starting point for vetted skills.

How much does it cost to run OpenClaw with these skills?

OpenClaw itself is free and open source. The main cost is the LLM API usage — founders report spending $400–$500/month for heavy daily use with Claude. Most skills are free, though some premium ones on ClawHub cost $10–$200. You’ll also need API keys for services like Firecrawl, HubSpot, and Google Cloud, which have their own pricing. For a solo founder using it moderately, expect $100–$300/month all-in.

Which OpenClaw skill should I install first?

Start with Gog (Google Workspace). It’s the most versatile skill because it connects your agent to Gmail, Calendar, Drive, Sheets, Docs, and Contacts in a single install. Set up a morning rollup that summarizes your emails and calendar events, and you’ll immediately see the value. From there, add skills based on your biggest time sink — if it’s content marketing, add SEO Content Engine; if it’s sales, add HubSpot CRM.

Can I use OpenClaw skills to replace my entire team?

Not entirely, but you can significantly reduce your need for hires. Founders like Bhanu Teja P (SiteGPT, $13K MRR) run their entire marketing operation through OpenClaw agents. The realistic picture: OpenClaw handles 70–80% of execution work (research, drafting, scheduling, monitoring), but you still need human judgment for strategy, relationship-building, and quality control. Think of it as a force multiplier, not a full replacement.

What is the difference between OpenClaw and Claude Code?

They’re complementary tools, not competitors. Claude Code is a coding specialist designed around software development — it writes, reviews, and deploys code from your terminal. OpenClaw is a general-purpose AI assistant that handles everything else: email, calendar, social media, CRM, analytics, and 50+ other integrations via its skill system. Many founders use both: Claude Code for building their product and OpenClaw for running their business.

The Bottom Line

OpenClaw isn't just another AI tool — it's an operating system for running your business. The 10 skills above cover the core functions every founder needs: communication, marketing, sales, analytics, research, and development.

Start with Gog for your Google Workspace, add the SEO Content Engine when you're ready to grow, and build from there. The founders getting the most value from OpenClaw aren't the ones installing every skill they can find — they're the ones who pick 8–10 that match their workflow and use them consistently.

Check out our 5 Profitable Business Ideas to Build Around OpenClaw for inspiration on building products in this ecosystem.

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