Case Studies
Learn from the growth strategies of successful bootstrapped and indie products. Real stories, real numbers, actionable insights.
Tiiny Host
How Elston Baretto bootstrapped a drag-and-drop web hosting tool from $70/mo MRR to $1M+ ARR as a solo founder, using SEO, PDF hosting, and a "code less, market more" philosophy.
Cal AI
How 19-year-old Zach Yadegari bootstrapped a photo-based calorie tracking app to $50M+ ARR with influencer marketing and performance ads, then sold to MyFitnessPal.
Vantaca
How Dave Sweyer and Ben Currin bootstrapped an HOA management SaaS to $10M ARR with zero outside capital, raised from JMI Equity, acquired a YC AI startup, and reached a $1.25B unicorn valuation.
BulkMockup
How Vikash Prajapati built BulkMockup to $12K MRR using a content flywheel fueled by customer pain — no viral videos, just solving real problems.
Submagic
How David Zitoun bootstrapped Submagic from zero to $8M ARR with 13 people, 10,000+ affiliates, and a three-clicks-to-everything product philosophy.
Beehiiv
How Tyler Denk and the ex-Morning Brew team built Beehiiv from $0 to $1M in year one, then scaled to $30M ARR in 4 years.
SiteGPT
How Bhanu Teja built SiteGPT to $13K MRR with $0 marketing spend using 50+ free tools that drive 90% of Google traffic.
Gojiberry AI
How Pierre-Eliott and Romàn pivoted from a failed AI product to $33K revenue in 4 months with cold outreach.
SuperX
How Rob Hallam went from tech layoffs to $14K MRR as a solo founder, building in public while traveling the world.