Didomi

$40–60M ARR From Cookie Banners — Grow Efficiently, Then Buy the Cross-Sell

October 4, 2026

$40–60M ARR

Revenue (group)

3,500

Customers

2017

Founded

~200

Employees

€34M Series B + €72M PE

Funding

What Didomi Does

You know the “Accept all cookies” popup? Didomi builds it for big websites.

It asks visitors for consent, as privacy laws like GDPR and CCPA require
It stores proof of every choice
It lets sites keep using their data, legally

Didomi homepage: Opt for better — the privacy platform that powers better data, with client logos including Volvo, Rakuten, Lacoste, Michelin, Giphy, Nextdoor and Yahoo — The Didomi homepage (October 2026). The pitch is “Opt for better,” with a big “Request a demo” button front and center.

The customers are big publishers, online stores and marketplaces, like Bloomberg and Sky.

About 2% of global web traffic runs through Didomi's code
That's billions of consents every month
Price is based on monthly unique visitors. More traffic, bigger bill.

Small sites aren't the target. Raphaël says they pick something lighter.

The Problem They Solve

Nobody loves a cookie banner. But every big website needs one.

Get consent wrong and you face:

Fines under privacy laws
Data you can't legally use for ads
A different set of rules in every country

Raphaël Boukris co-founded Didomi in Paris in 2017 with Romain Gauthier and Jawad Stouli. He runs revenue. His pitch is simple: help big companies sleep well, avoid fines and still make money from their data.

The scoreboard today:

$40–60M ARR across the group
3,500 customers
~200 employees, about half on the revenue team
At least one multimillion-dollar customer

Nathan Latka asked if he ever pictured this back in 2017:

“We have always been very ambitious but it has been a step-by-step game.”

Watch: He Makes $50M From Those Annoying Cookie Popups? (Nathan Latka)

The Growth Story

2017–2019: the first $1M

Didomi launched in 2017 and started selling in early 2018.

A tiny angel round: under €300K
$1M ARR in under 2 years
A €5M Series A from French VC Breega at the end of 2019

2021: the big round

In July 2021 they raised a €34M (~$40M) Series B. Elephant led it, and Breega put in more.

Elephant came to them first. The founders didn't just say yes:

They ran a full roadshow to test their value
Then went back to Elephant with the other offers
Elephant still wanted in, at above 10x ARR

Some of the round went to early angels as secondary shares.

2022: the plan gets cut

Markets crashed in early 2022. The team looked at the Series B plan and called it “crazy.”

They still had lots of cash. They chose to protect it anyway.

Growth target: 20–50% a year
Rule: don't burn a lot of money
Result: about $10M ARR by the end of 2023

“We are not gamblers with the company, with people's lives.”

2025: bring in PE, then buy

Growth was steady. But there was one product. As CRO, Raphaël had little to cross-sell.

So they ran VC and private equity side by side. PE won. It fit the next phase: buying companies.

April 2025: Marlin Equity Partners takes a majority stake, with €72M (~$83M). Raphaël puts the multiple somewhere between 2x and 10x ARR.
Same day: Didomi buys Addingwell, a server-side tracking tool from Lille. It had 1,000+ clients and a few million in ARR.
July 2025: Didomi buys Sourcepoint, a New York rival that had raised about $48M. It brought 200+ enterprise customers.

Didomi was the bigger company. Sourcepoint brought something Didomi lacked: bigger deals with US and UK enterprise brands.

Just before the deal, Didomi alone was likely in the mid-teens of millions in ARR. When Latka guessed $15–18M, Raphaël said “not too far.” Today the group says $40–60M.

2026: make the deals work

Marlin isn't asking for 200% growth. The asks are calmer:

Make both acquisitions a success first
Get the right leaders in place for the next five years
Hit the Rule of 40: growth plus profit margin of at least 40%

Pricing is up next. Raphaël came to the interview straight from a 2-hour pricing workshop. AI agents and bots on websites are a new question for a visitor-based price.

Didomi growth journey — from a 2017 launch to $1M ARR in 2019, ~$10M ARR at the end of 2023, two acquisitions in 2025 and $40-60M group ARR today

Key Growth Tactics

Here's what actually moved the numbers.

Sales-led, on purpose. You ask for a demo and get a salesperson. Almost no resellers. Raphaël tries to shorten the cycle, but a buyer with 20 stakeholders still needs meetings.
Ask customers what to buy. They asked customers and partners which tools they loved. Addingwell kept coming up. Same buyer, a nearby product.
Pay up for the right asset. Addingwell was under 3 years old, growing fast and profitable enough to pay dividends. Didomi paid a premium.
Buy quality, not just size. Sourcepoint had raised more money than Didomi but had less ARR. Its customers were the prize: big US and UK brands with bigger contracts.
Use AI inside the company first. Compliance buyers can't take big risks. So Didomi put AI into its own operations before its product.

What didn't work, or isn't done yet:

The 2021 “spend big” plan — dropped within a year
Selling six-figure deals without a salesperson — not cracked yet
The Rule of 60 that top companies hit now — Raphaël says they're not there

Three plays behind Didomi's growth — sales-led enterprise selling, efficient growth after 2022, and buying products to cross-sell

Key Takeaways for Builders

✓Boring, required problems make big businesses. Privacy laws force every big website to ask for consent. Didomi sells the tool that does it.
✓Enterprise deals need a salesperson. A deal with 20 stakeholders won’t close self-serve. Didomi has almost no resellers and sells through its own sales team.
✓When the market turns, cut the plan before the bank account cuts it for you. After the 2022 crash Didomi chose 20–50% efficient growth over burning its Series B.
✓If one product gives you little to cross-sell, buy the second one. Ask customers which tools they love, then buy the one that fits your buyer.
✓Pick the investor that fits the next phase. Didomi ran VC and PE side by side. PE won because the next phase was buying companies.