Free Marketing Budget Calculator
Calculate your optimal marketing budget with AI. Get data-driven recommendations, channel allocation, and ROI projections based on industry benchmarks.
Calculate Your Marketing Budget
Get a data-driven marketing budget with channel allocation recommendations
Industry Benchmarks
Budget recommendations based on industry standards and best practices.
Channel Allocation
See exactly how to split your budget across marketing channels.
ROI Projections
Expected returns and key metrics to track for your investment.
What Your Budget Plan Includes
Comprehensive budget recommendations backed by industry data and best practices.
Total Budget Recommendation
Optimal marketing budget as a dollar amount and percentage of revenue.
Channel Allocation
How to split your budget across paid ads, content, social, email, and more.
ROI Projections
Expected returns, CAC targets, and key metrics to track success.
Industry Benchmarks
How your budget compares to industry standards and competitors.
Monthly Spending Plan
Phased approach from ramp-up through optimization and scaling.
Optimization Tips
Expert advice on maximizing ROI and scaling efficiently.
Marketing Budget by Industry
Industry benchmarks to help you understand typical marketing investments.
SaaS / Software
Higher spend to acquire and retain subscribers
E-commerce
Focus on paid ads and conversion optimization
Professional Services
Content and relationship-focused approach
Startups
Aggressive spend to build awareness fast
How It Works
Enter Business Info
Revenue, industry, business stage, and growth goals.
Set Preferences
Preferred channels, team size, and any constraints.
AI Analysis
Calculate optimal budget using industry benchmarks.
Get Your Plan
Receive detailed budget with allocations and projections.
Get Weekly Marketing Insights
Join entrepreneurs getting actionable tips on marketing budgets, ROI, and growth strategies.
Why Use Our Marketing Budget Calculator?
Stop Guessing Your Marketing Budget
Many businesses either underspend (missing growth opportunities) or overspend (wasting resources) on marketing because they are guessing. Our calculator uses industry data and your specific situation to recommend the right investment level.
Data-Driven Recommendations
The recommendations are based on industry benchmarks, business stage norms, and competitive requirements. This is the same data marketing consultants use, but you get it instantly and free.
Know Where to Invest
Getting the total budget right is only half the battle. Our calculator also shows you how to allocate across channels for the best ROI based on your business model and goals.
Plan for Growth
The budget plan includes a phased approach, scaling triggers, and ROI projections so you know when and how to increase your marketing investment as your business grows.
Frequently Asked Questions
How much should I spend on marketing?
The typical marketing budget ranges from 5-20% of revenue, depending on your industry, business stage, and growth goals. Startups often spend 15-20% to build awareness, while established companies spend 5-10% to maintain growth. Our calculator provides personalized recommendations based on your specific situation.
How does the marketing budget calculator work?
Our AI-powered calculator analyzes your business information including revenue, industry, business stage, and growth goals. It then uses industry benchmarks and best practices to recommend an optimal marketing budget with specific channel allocations and expected ROI projections.
Is this marketing budget calculator really free?
Yes, this tool is completely free with no hidden costs, no credit card required, and no usage limits. Calculate as many budget scenarios as you need to find the right investment level for your business.
What is included in the budget recommendation?
The recommendation includes: total budget as a dollar amount and percentage of revenue, channel-by-channel allocation (paid ads, content, social, email, etc.), monthly spending plan, ROI projections, tool and resource recommendations, and optimization tips.
How accurate are the budget recommendations?
The recommendations are based on industry benchmarks and best practices, but every business is unique. Use the calculator as a starting point and adjust based on your specific market conditions, competitive landscape, and early results.
Should I follow the exact allocations recommended?
The allocations are data-driven starting points. Start with the recommended split, then optimize based on performance data. Shift budget toward channels that perform best for your specific business and audience.
What if I am pre-revenue or just starting out?
The calculator handles pre-revenue scenarios by focusing on industry benchmarks, your available resources, and goals. For startups, it typically recommends investing more aggressively in marketing to build initial traction and customer acquisition.
How often should I recalculate my marketing budget?
Review your budget quarterly to assess performance and make adjustments. Recalculate annually during planning season, or whenever there are significant changes to your revenue, goals, or market conditions.
Does the calculator account for different industries?
Yes, the calculator considers industry-specific benchmarks. SaaS companies typically spend more on marketing than manufacturing, for example. The recommendations are tailored to industry norms and competitive requirements.
What ROI should I expect from my marketing budget?
ROI varies by channel and industry. Generally, aim for 3-5x return on paid advertising, higher returns on organic channels over time. The calculator provides realistic ROI projections based on your industry and channel mix.