BulkMockup

What BulkMockup Does

BulkMockup is a Photoshop plugin that automates mockup creation for print-on-demand sellers. What used to take 30-60 minutes of manual work — opening templates, replacing designs, exporting files — now takes under 2 minutes.

The product targets Etsy sellers and POD creators who need to generate hundreds of product mockups for their listings. With BulkMockup, 50 mockups that would take 40 minutes manually get done in about 60 seconds.

The Problem They Solve

Print-on-demand sellers face a brutal workflow problem: every new design needs mockups across multiple products — t-shirts, hoodies, mugs, phone cases. Each mockup requires opening a Photoshop template, replacing the smart object, adjusting sizing, and exporting. Multiply this by hundreds of designs, and sellers are spending days on repetitive grunt work instead of actually selling.

Many sellers hire virtual assistants to handle this, paying $300+ for what amounts to mechanical Photoshop clicking. Others just give up and list fewer products, leaving money on the table.

The Origin Story: From Upwork Gig to $12K MRR

Vikash Prajapati didn't set out to build a SaaS. He was doing freelance Photoshop work on Upwork when he stumbled onto a client who wanted to automate part of their workflow. Vikash didn't know how to do it, but instead of passing on the job, he said “let me figure this out.”

That night, he learned JavaScript from Stack Overflow and hacked together a Photoshop script. It worked. The script became an internal tool for his freelance gigs.

The breakthrough came when a client posted a job: create 1,800 mockups. They expected 3-4 days of work. Vikash finished in 30 minutes. The client was stunned and asked how he did it. Vikash offered to sell the script for $300. The client wired the money without hesitation.

“At that moment, I realized I was onto something.”

The first version was a hacky script sold as a one-time purchase. Vikash locked himself in his room for two months and wrapped it in a (admittedly bad) UI. He sold lifetime deals for a couple of years, building up funds. Then he hired a developer on Upwork to polish the product into what it is today: a subscription-based plugin hitting $12-13K MRR consistently.

The Content Flywheel: Customer Pain as Fuel

Vikash's marketing strategy is elegantly simple: turn customer pain into content. He calls it his “content flywheel.”

Here's how it works:

1. Discover customer pain from real conversations
2. Create content that solves that specific problem
3. Attract new customers who have the same problem
4. Discover new problems from those customers
5. Repeat

The key insight: he doesn't brainstorm content ideas — he harvests customer pain.

The Four Touch Points for Harvesting Pain

1. Communities. Vikash silently reads conversations in communities where his customers hang out. He makes lists of repeated pain points. He never sells in communities — just listens.

2. Onboarding emails. When customers sign up, he sends an email: “Do you want a custom tutorial just for you?” This surfaces the exact long-tail problems customers face.

3. Customer support as education. This is the goldmine. When customers reach out for help, Vikash asks them to send their files. He records custom Loom videos walking through their specific workflow. Sometimes he gets on calls. Over 3 years, he's accumulated 1,500+ recorded videos — a library of real problems and edge cases that never show up in keyword research.

4. YouTube comments. He finds videos in his niche with high comment counts (a signal of unresolved pain) and creates better content that answers those objections.