Gojiberry AI

$33K Revenue in 4 Months - The Pivot That Worked

January 15, 2025

$33K in 4 mo

In 60 Days

90 demos/month

Demo Calls

2025

Founded

2 founders

Team

Bootstrapped

Funding

What Gojiberry AI Does

Gojiberry AI is an intent-based lead generation platform that watches what your prospects are actually doing online. Instead of relying on static lead lists or cold databases, it scans LinkedIn for high-intent signals - like when someone changes jobs, interacts with a competitor's post, joins a niche group, or announces a funding round. These signals usually mean someone's open to buying. Once detected, Gojiberry finds verified contact info (email, phone, LinkedIn) and pipes it straight into your CRM via Slack, HubSpot, or Pipedrive.

The platform tracks 15+ buying signals including new role changes, industry engagement, competitor activity, group interactions, and funding news. Its AI agents filter leads by your ideal customer profile and can even run smart outreach campaigns, booking demos automatically on your behalf.

The Problem They Solve

Finding quality leads is the most time-consuming part of B2B sales. Most tools give you cold lists scraped from LinkedIn - people who have never heard of you and aren't looking for solutions. Sales teams spend 10+ hours per week manually prospecting, filtering through hundreds of profiles to find one opportunity. The result? Low reply rates, wasted time, and burned-out SDRs.

Gojiberry flips the script by focusing on warm leads - people already showing buying intent through their online behavior. As the founders put it: "It's outbound that feels like inbound." Instead of interrupting strangers, you're reaching out to people who are actively researching solutions. Users report up to 50% higher reply rates compared to traditional cold outreach, with some booking 5 demos from just 30 leads found by the AI.

Watch: How Gojiberry AI Finds High-Intent Leads

The Growth Story

Before Gojiberry, co-founders Pierre-Eliott Lallemant and Romàn Czerny had already proven they could build and sell a successful SaaS. Their previous company, Coco AI, was a WhatsApp marketing platform for e-commerce brands. They bootstrapped it from zero to €500,000 ARR ($50K MRR) in just a few months using nothing but cold outreach - no paid ads, no viral content, no Product Hunt launch. When they sold Coco to an American fund, they had proven product-market fit and a repeatable playbook.

But their first attempt at Gojiberry flopped spectacularly.

Version one was positioned as an "AI sales assistant" that would auto-fill CRMs and take meeting notes. On paper, it sounded great. They racked up a 2,000-person waitlist before launch. But when they opened the doors, something strange happened: zero sales. Not one person who signed up for the waitlist converted to a paying customer. The product solved a "nice to have" problem, not a "must have" one.

Instead of doubling down on a failing product, Pierre-Eliott and Romàn went back to basics. They asked themselves: what was the most painful part of running Coco? The answer was unanimous - finding quality leads. The post-demo mess of qualifying prospects, chasing follow-ups, and updating CRMs was annoying. But the real time sink was the hours spent hunting for people who might actually buy.

Within weeks, they rebuilt Gojiberry from scratch. Out went the AI note-taker. In came live intent signals and verified lead data. The pivot worked. In 60 days, they went from zero sales to 100+ paying customers. Their MRR grew 36% month-over-month, client count increased 55%, and churn dropped 30%. They were booking 90 demo calls per month using the same cold outreach playbook that built Coco.

From the Founders

The $0 to $33K Playbook: 12 Channels Running in Parallel

Romàn shared the exact routine that took Gojiberry from zero to $33,000 in 4 months. The secret? No hacks - just relentless distribution across every channel simultaneously. Here's the breakdown:

Outbound at Scale

Cold email: 5,000 emails per day. Leads sourced from Gojiberry AI itself plus Sales Navigator for volume. This isn't spray-and-pray - the intent signals ensure they're reaching people already in buying mode.

LinkedIn outbound: 5 accounts running Gojiberry AI, sending ~800 high-intent DMs per week. They're eating their own dog food - using the product to find warm leads for the product.

Content & Inbound

Reddit: 3 posts per week across ~10 SaaS subreddits. The key? Only real data, real results, proof every time. Always link to the product. Get fast first 10 upvotes to trigger virality. One post drove 1,000+ daily visitors - completely free.

LinkedIn inbound: 5 accounts posting daily with one goal: go viral and push a lead magnet back to Gojiberry AI. Building in public across multiple personas.

Twitter/X: Post daily, build in public. Share wins, losses, and learnings transparently.

YouTube: 5 videos per week - tutorials plus competitor comparisons. A long-term organic play that compounds over time.

SEO: Using Outrank for AI-powered SEO. Went from zero organic traffic to 2,000+ monthly visits on autopilot in 3 months.

Paid & Partnerships

TrustMRR: Bought an ad spot on the verified startup revenue database. Drives 50-100 visitors per day. "Very profitable" according to Romàn - one client saw them on TrustMRR, booked a demo, and instantly added 6 seats ($594 sale).

Newsletter sponsorships: ~1 B2B newsletter per week. Targeted reach to engaged audiences.

LinkedIn influencers: 2-3 influencers per week promoting Gojiberry AI. Leveraging others' audiences.

Affiliates: Generated thousands in revenue. Simple rule: create value and pay on time.

Webinars: 1 per month with partners who bring traffic. Collaborative audience building.

The Compound Effect

As Romàn puts it: "It's a lot of work. But it compounds. Crazy growth doesn't come from one channel. It comes from doing all of them, every day." Most founders look for the one silver bullet. Gojiberry's success came from running 12 channels in parallel, relentlessly, for months.

Key Takeaways for Builders

✓Kill your darlings fast: Their first product (AI meeting notes) got 2,000 waitlist signups but zero sales. They pivoted in weeks, not months.
✓Relentless distribution beats silver bullets: 12 channels running in parallel - 5,000 cold emails/day, 800 LinkedIn DMs/week, 5 YouTube videos/week, 3 Reddit posts/week. No single hack, just doing everything daily.
✓Eat your own dog food: They use Gojiberry AI to find leads for Gojiberry AI. 5 LinkedIn accounts running their own product proves it works.
✓Reddit is underrated for B2B: 3 posts/week with real data and proof drove 1,000+ daily visitors for free. Most B2B founders ignore it.
✓Compound growth takes time: "Crazy growth doesn't come from one channel. It comes from doing all of them, every day." 4 months of relentless work = $33K.