Best xFunnel AI Alternatives After the HubSpot Acquisition in 2026
xFunnel was acquired by HubSpot in 2025. Compare the top 7 alternatives for AI search visibility and GEO tracking across ChatGPT, Perplexity, Gemini, and more.
xFunnel acquired by HubSpot (2025)
All standalone xFunnel accounts are being migrated to HubSpot's ecosystem. If you need an independent AI visibility tool, the alternatives below are your best options.
Quick Verdict
Best Enterprise Replacement
Profound AI
SOC 2 + HIPAA, G2 leader, $55M funded
Best for Agencies
Peekaboo / Writesonic
White-label or multi-client dashboard
Best Data Coverage
Ahrefs Brand Radar
238M+ monthly prompts tracked
xFunnel AI was one of the earlier platforms to build specifically for AEO (Answer Engine Optimization)—tracking how brands appeared in AI-generated answers across ChatGPT, Gemini, and other platforms. Its xFlow visualization, bot detection, and GA4 integration made it popular with enterprise marketing teams.
Then HubSpot acquired it in 2025. All standalone accounts are now being migrated to HubSpot's ecosystem, creating a forced platform change for thousands of marketing teams. If you want an independent GEO tool that isn't tied to a larger platform acquisition, you have strong options.
Gartner predicts traditional search traffic will fall 25% by 2026. That makes AI visibility tracking non-optional for most marketing teams. Here are the best xFunnel alternatives—by use case and budget.
What was xFunnel AI?
xFunnel AI
xfunnel.aiEnterprise/custom (acquired by HubSpot)
AI search visibility platform that tracked brand mentions across AI-generated answers. Acquired by HubSpot in 2025—all standalone accounts are being migrated to HubSpot's ecosystem.
What it offered
- xFlow visual mapping of brand citations in AI answers
- Bot Detection filters non-human AI query noise
- GA4 integration connected AI visibility to real conversion data
- Enterprise-grade analytics for large marketing teams
- Strong focus on buyer journey questions and AEO
Why you're looking for alternatives
- Acquired by HubSpot—standalone product being discontinued
- All accounts migrated to HubSpot ecosystem (potential lock-in)
- Enterprise-only pricing excluded most SMBs
- Demo required—no self-serve option
- Uncertainty around feature continuity post-acquisition
7 Best xFunnel AI Alternatives
Enterprise-grade GEO platform with $55M Series B, SOC 2 and HIPAA compliance, and recognition as G2 Winter 2026 "definitive AEO leader." The most direct xFunnel replacement for enterprise teams.
Best for: Enterprise teams that need compliance and deep analytics
Platforms tracked:
Pros
- SOC 2 Type II and HIPAA compliance—critical for regulated industries
- G2 Winter 2026 definitive AEO leader
- $55M in funding—most well-capitalized in the category
Cons
- Application process—not instant self-serve
- $499/month starting price is significant for mid-market
- Less intuitive for non-technical marketers
All-in-one GEO platform explicitly built for the AI-first search era. Unlike xFunnel, it goes beyond tracking to give step-by-step recommendations for improving AI visibility.
Best for: Agencies wanting tracking + actionable content recommendations
Platforms tracked:
Pros
- Action Center gives specific steps to improve AI visibility
- Trained on 120M+ AI conversations for richer insights
- Built-in content creation—not just monitoring
Cons
- More expensive than single-purpose monitoring tools
- Content creation features may overlap with existing tools
- Learning curve higher than pure monitoring alternatives
AI visibility tracker from the leading SEO data company, with a prompt database of 238M+ monthly prompts across six major AI platforms. Powered by actual search query data.
Best for: Data-driven teams wanting the largest prompt dataset
Platforms tracked:
Pros
- 238M+ monthly prompts tracked—largest dataset in the market
- Search-backed prompts are grounded in real user behavior
- Trusted SEO brand with a proven data infrastructure
Cons
- Most expensive dedicated option ($699/month)
- AI tracking is add-on to Ahrefs suite, not standalone
- Newer AI feature—less mature than core Ahrefs tools
YC-backed GEO platform that moves from monitoring to automated content publishing. Founded by former Google Search PM and DeepMind engineers. Turns AI visibility gaps into published content in under 4 hours.
Best for: Teams wanting to automate AI content optimization, not just monitor
Platforms tracked:
Pros
- Only platform that automates the full monitoring → publishing workflow
- QVEM model approximates prompt demand beyond keyword volumes
- Founded by ex-Google Search PM who worked on AI Search at Google/DeepMind
Cons
- Automation may not suit teams with strict editorial review processes
- 6x more expensive than Rankscale entry tier
- Smaller company than enterprise alternatives like Profound
AI search analytics platform with $29M in funding, used by 1,300+ brands. Offers a polished interface for monitoring brand mentions across major AI engines without the enterprise price tag.
Best for: Mid-market brands wanting professional AI monitoring at a reasonable price
Platforms tracked:
Pros
- Most polished user interface in the mid-market tier
- $29M in funding—strong signal of long-term product stability
- 1,300+ brands use it, including Chanel and ElevenLabs
Cons
- Claude and Gemini tracking costs extra (€20-30/mo per platform)
- Only 25 prompts on starter plan
- No real-time monitoring
AI visibility platform combined with workflow automation—ties monitoring insights directly into content creation and optimization workflows for content-heavy teams.
Best for: Content-heavy teams needing monitoring tied to workflow automation
Platforms tracked:
Pros
- Ties AI monitoring directly to content workflow automation
- Goes beyond just tracking—integrates into existing content ops
- Useful for teams with high content output volume
Cons
- No public pricing—requires sales engagement
- More complex setup than pure monitoring tools
- Workflow automation features may be overkill for small teams
AEO platform designed specifically for SMBs and marketing agencies. Offers white-label reporting and enterprise-grade insights at a fraction of enterprise tool pricing, starting at $50/month.
Best for: SMBs and agencies wanting white-label GEO reporting on a budget
Platforms tracked:
Pros
- Most affordable enterprise-grade alternative ($50/month)
- White-label reporting for agencies
- Built specifically for SMBs—not a downgraded enterprise tool
Cons
- Less established than funded alternatives
- Smaller platform with fewer integrations
- May lack depth for complex enterprise requirements
Feature Comparison
| Feature | xFunnel | Profound | Writesonic | Ahrefs | AthenaHQ | Peec AI |
|---|---|---|---|---|---|---|
| ChatGPT tracking | ||||||
| Perplexity tracking | ||||||
| Claude tracking | Add-on | |||||
| Gemini tracking | Add-on | |||||
| AI Overviews tracking | ||||||
| Bot detection / traffic filtering | ||||||
| GA4 / analytics integration | ||||||
| Sentiment analysis | ||||||
| Competitor benchmarking | ||||||
| Content optimization | ||||||
| Automated content publishing | ||||||
| SOC 2 / compliance | ||||||
| White-label reporting | ||||||
| Self-serve signup | ||||||
| Starting price | Custom | $499/mo | $199/mo | $699/mo | $295/mo | €89/mo |
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Which Alternative Should You Choose?
Replacing xFunnel for enterprise use?
Profound AI is the most direct enterprise replacement. It's the only platform with SOC 2 and HIPAA compliance, dedicated customer success, and Fortune 500 clients. At $499/month, it's positioned where xFunnel was—enterprise-only, with a sales-led process.
Running an agency?
Peekaboo at $50/month offers white-label reporting—critical for agencies presenting to clients. Writesonic is the stronger choice if you also need to create and optimize content for multiple clients under one dashboard.
Want the most data?
Ahrefs Brand Radar tracks 238M+ monthly prompts grounded in actual search query data. If data volume and accuracy are your top priority, Ahrefs brings the same rigor to AI visibility that made it the leading SEO data platform. Just budget for the $699/month price point.
Want to optimize, not just monitor?
AthenaHQ is the only platform that automatically produces and publishes AI-optimized content based on your visibility gaps. If xFunnel left you frustrated that the data didn't connect to action, AthenaHQ solves that problem—from insight to published content in 4 hours.
Best xFunnel Alternatives by Business Size
For SMBs & Small Marketing Teams
xFunnel was enterprise-priced, so SMBs often weren't the right fit anyway. These alternatives offer strong AI visibility at accessible price points.
Top Pick: Peec AI (€89/mo)
Professional-grade AI monitoring at a price SMBs can afford. The polished interface makes it easy to share data with non-technical stakeholders.
Budget Pick: Peekaboo ($50/mo)
If $50/month is your ceiling, Peekaboo delivers enterprise-caliber tracking at SMB pricing. White-label reports are a bonus for agencies.
For Mid-Market Teams (20-200 employees)
Mid-market teams need features that scale with headcount while staying predictable on cost. Self-serve access is important—you don't want to go through sales every time you need something.
Top Pick: Writesonic ($199/mo)
Covers monitoring and content optimization in one platform. The Action Center is particularly useful for teams that need to act on GEO data, not just report on it.
Data Pick: AthenaHQ ($295/mo)
For mid-market teams with content production resources, AthenaHQ's automation turns monitoring insights into published content—closing the loop from data to results.
For Large Enterprises
Enterprise requirements are non-negotiable: compliance certifications, dedicated support, and the ability to prove ROI to legal and procurement teams.
Top Pick: Profound AI ($499/mo)
The only xFunnel replacement with SOC 2 Type II, HIPAA compliance, dedicated CSM, and a G2 category leadership position. The natural enterprise upgrade path.
Data Scale: Ahrefs ($699/mo)
For enterprises prioritizing data quality and depth over compliance features, Ahrefs Brand Radar's 238M+ prompt database is unmatched. Trust the same platform that dominates traditional SEO data.
Frequently Asked Questions
What happened to xFunnel AI?
HubSpot acquired xFunnel in 2025. All standalone xFunnel accounts are being migrated to HubSpot's ecosystem. If you were using xFunnel for independent GEO or AI visibility tracking, you'll need to evaluate standalone alternatives—your data and workflows may not transfer cleanly.
What is the best direct replacement for xFunnel AI?
For enterprise teams with compliance needs, Profound AI is the closest equivalent—both in feature depth and enterprise focus. For teams that want immediate self-serve access and actionable recommendations, Writesonic is the easiest xFunnel replacement. Budget-conscious teams should look at Peec AI (€89/mo) or Peekaboo ($50/mo).
Should I just migrate to HubSpot after the xFunnel acquisition?
Only if you're already a HubSpot customer or planning to adopt HubSpot's full marketing suite. For teams that only needed xFunnel for AI visibility tracking, migrating to HubSpot creates significant tool overlap and cost. Standalone GEO tools like Profound, Writesonic, or Peec AI are cleaner, more cost-effective alternatives.
Which xFunnel alternative is best for marketing agencies?
Peekaboo stands out for agencies with its white-label reporting and SMB-friendly $50/month pricing. Writesonic also has a strong multi-client agency dashboard. For agencies managing enterprise clients, Profound AI gives you the compliance credentials and dedicated support that large clients expect.
How is xFunnel AI different from traditional SEO tools?
Traditional SEO tools track rankings in Google search results. xFunnel (and GEO tools generally) track brand mentions inside AI-generated answers from ChatGPT, Perplexity, Gemini, and similar platforms. As AI search displaces traditional search for discovery, both types of tracking are becoming necessary for most marketing teams.
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Read comparisonNeed Help Choosing Your xFunnel Replacement?
Most platforms offer free trials or demos. Start with Peec AI if you want the fastest self-serve setup, or request a Profound AI demo for enterprise-grade features.