OutlierKit - August 2025 Update 🚀

🚀 August 2025 honest update for my new YouTube SaaS - OutlierKit

💰 MRR: barely any ($120MRR)

😥 Expenses: too painful to measure

🤗 Customers: can count on my fingers (6)

💔 Churn: too scared to calculate (1/6)

Few thoughts:

• Building this with 2 other friends (

Aditi Chaturvedi and Jose) so its fun and exciting..

• Been in stealth for 6 months (wasn't sure of the ICP/value prop/market)
• Public launch just yesterday and got some great feedback (and customers) so far

Marketing channels we've tried:

• Reddit ads (didn't work, cold audience that doesn't convert)
• Organic reddit (some positive results - branded searches)
• X replies (some positive results - direct traffic)
• 1:1 Outreach - great to get feedback and improve the product. AND get some testimonials in the early days..
• SEO - surprisingly, getting traffic and some trials from organic BOFU blog posts..

Focus for September -

• Public launch via launch platforms (in progress)
• Get feedback and figure out real painkiller features
• Fix and test pricing (still figuring out the AI token system)
• Fix pesky bugs and improve UX
• Continue with all marketing strategies listed above
• Try out influencer marketing.

How was your August?