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🚀 August 2025 honest update for my new YouTube SaaS - OutlierKit
💰 MRR: barely any ($120MRR)
😥 Expenses: too painful to measure
🤗 Customers: can count on my fingers (6)
💔 Churn: too scared to calculate (1/6)
Few thoughts:
- Building this with 2 other friends (
Aditi Chaturvedi and Jose) so its fun and exciting..
- Been in stealth for 6 months (wasn't sure of the ICP/value prop/market)
- Public launch just yesterday and got some great feedback (and customers) so far
Marketing channels we've tried:
- Reddit ads (didn't work, cold audience that doesn't convert)
- Organic reddit (some positive results - branded searches)
- X replies (some positive results - direct traffic)
- 1:1 Outreach - great to get feedback and improve the product. AND get some testimonials in the early days..
- SEO - surprisingly, getting traffic and some trials from organic BOFU blog posts..
Focus for September -
- Public launch via launch platforms (in progress)
- Get feedback and figure out real painkiller features
- Fix and test pricing (still figuring out the AI token system)
- Fix pesky bugs and improve UX
- Continue with all marketing strategies listed above
- Try out influencer marketing.
How was your August?
