The 4-Pillar SEO Strategy That Helped Simple Analytics Reach $40K MRR

How a 3-person team is competing with Google Analytics using strategic bottom-of-funnel content

Ever wondered how a tiny startup with just 3-4 people can compete against Google Analytics?

I recently did a deep dive into Simple Analytics' SEO strategy for the members of the indie masterminds community.

And what I found was both brilliantly simple and devastatingly effective.

While they're doing many things right (including some genius multilingual tactics and link-building strategies I cover in the full breakdown), today I want to focus on their 4-pillar bottom-of-funnel strategy that's driving serious revenue.

This isn't about ranking for vanity metrics. This is about capturing high-intent buyers right when they're ready to purchase.

The Problem Most SaaS Founders Face

You've probably been there: writing blog posts about industry trends, creating top-of-funnel content, hoping somehow it converts to customers. Meanwhile, your competitors are scooping up all the buyers who are actively searching for solutions.

Simple Analytics flipped this on its head. Instead of hoping readers would eventually become buyers, they went straight for the jugular - creating content specifically for people with credit cards in hand.

The 4-Pillar BOFU Strategy Explained

Check their resources page to see this strategy in action.

Here's the framework Simple Analytics uses that you can steal for your own SaaS:

Pillar 1: Alternative Pages

Format: "Best alternatives to [Competitor]"

For every single analytics tool in their space - Mixpanel, Amplitude, Kissmetrics, Adobe Analytics - they've created a dedicated alternatives page. These pages target users who are already using a competitor but looking to switch.

Think about it: Someone searching "Mixpanel alternatives" isn't just browsing. They're likely frustrated with their current solution and actively shopping for a replacement.

Pillar 2: Comparison Pages

Format: "[Tool A] vs [Tool B]"

This is where the math gets interesting. With 10 competitors, you can create nearly 100 unique comparison articles:

• Simple Analytics vs Plausible
• Simple Analytics vs Fathom
• Plausible vs Matomo
• Fathom vs Google Analytics
• And so on...

Each combination targets people in the evaluation stage, comparing specific options before making a decision.

Pillar 3: Review Pages

Format: "[Competitor] Review 2025"

Comprehensive, honest reviews of every tool in their space. These pages capture users who want deep insights before committing to a tool. By reviewing competitors honestly (highlighting both strengths and weaknesses), they build trust while naturally positioning their own advantages.

Pillar 4: Pricing Pages

Format: "[Tool] Pricing - Complete Breakdown"

Never underestimate pricing page searches. Users searching for pricing information are literally one step away from purchasing. Simple Analytics has created pricing breakdowns for major competitors, helping users understand the real costs (including hidden fees) while subtly showcasing their own transparent pricing.

The Genius Is in the Execution

What makes this strategy brilliant isn't just the framework - it's how they've executed it:

1. Comprehensive Coverage: They haven't just picked 2-3 competitors. They've mapped the entire competitive landscape.
2. Genuine Value: These aren't thin, keyword-stuffed pages. They're 2,000+ word resources with tables, comparisons, and real insights.
3. Regular Updates: They keep these pages fresh with "Updated for 2025" tags and new information as tools evolve.
4. Strategic Internal Linking: Each page naturally links to related comparisons and alternatives, keeping users in their ecosystem.

The Results Speak for Themselves

With this strategy (plus several other clever tactics I haven't covered here), Simple Analytics has:

• Built a DR77 domain authority
• Generated 225+ high-quality backlinks from sites like Semrush and Webflow
• Reached $40K MRR with minimal team size
• Created over 3,000 indexed pages (yes, there's a multiplication trick here)

Your Action Plan

If you're running a SaaS, here's how to implement this:

1. List Your Top 10 Competitors - Don't just pick the obvious ones. Include both direct and indirect competitors.
2. Create Your Content Matrix - Map out all possible combinations of alternatives, comparisons, reviews, and pricing pages.
3. Start With High-Intent Competitors - Begin with competitors whose users are most likely to switch.
4. Focus on Genuine Value - Don't just create these pages to rank. Make them genuinely useful resources that help buyers make informed decisions.
5. Update Regularly - These pages need fresh information to maintain rankings and trust.

Want to See the Full Breakdown?

This 4-pillar strategy is just one piece of Simple Analytics' SEO success. In my full video breakdown, I also cover:

• Their genius multilingual strategy that 5x'd their content
• How they built 225+ high-quality backlinks
• The "link magnet" content strategy that attracts automatic backlinks
• Their glossary strategy that captures thousands of informational searches
• The exact tools and techniques they use

Watch the complete 20-minute SEO breakdown video → (Join the Indie Masterminds community for free access to this and other exclusive breakdowns)

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Remember: The difference between a struggling SaaS and a thriving one often isn't the product - it's the strategy. Simple Analytics proves you don't need a huge team or budget to compete. You just need to be strategic about where you focus your efforts.

What's your take? Are you using any of these BOFU strategies for your SaaS?

Simple Analytics grew to $40K MRR using this 4-pillar SEO strategy. See exactly how they created 100+ money pages that convert visitors into customers.