OutlierKit Weekly Update - 10th November |

Building in Public: Week 10 of Our 90-Day Sprint to $1K MRR

Revenue Goal: 🟩🟩🟩⬜️⬜️⬜️⬜️⬜️⬜️⬜️ 30%

Deadline: 🟩🟩🟩🟩🟩🟩🟩🟩🟧⬜️⬜️ 75%

We're 70 days into our ambitious goal: taking OutlierKit from $100 MRR to $1,000 MRR in 90 days.

It's a 3-person team—myself, Aditi and Jose—grinding it out, learning as we go, and celebrating every small win.

This week felt different. We crossed the 1,000 user milestone. We're making real money now—$294 MRR with 23 paying customers.

And most importantly, we're starting to understand why people convert.

Let me walk you through what happened this week.

The Numbers Don't Lie

Here's where we stand:

• $294 MRR (up from $267 last week)
• 23 paying customers (2 new this week)
• 1,250+ total users (we crossed 1K!)
• 30 referral codes generated organically
• 2% conversion rate holding steady
• 10.7 credits average consumption per non-maxed user

The revenue growth is slower than we'd hoped.

With 20 days left, hitting $1,000 MRR feels like climbing a mountain with a broken leg.

But here's what I've learned: the goal was never really about the number. It was about finding the path to get there.

And this week, that path became a bit more clear.

The Breakthrough: Understanding Our Users

We dug deep into our analytics this week. And we found something beautiful—a clear conversion pattern:

Channel Analysis → Keyword Discovery → Outlier Analysis → Conversion

Users don't just randomly upgrade. They follow a journey.

They start by analyzing a YouTube channel (usually a competitor's or someone they admire). Then they identify keywords from that analysis.

Then they dig deeper into outlier videos and keyword trends. And then they convert.

This wasn't a guess. We tracked actual user behavior. Our most engaged paying customer follows this exact pattern religiously.

He analyzes channels like Dan Martell and Mark Manson, picks winning videos, then reverse-engineers their success.

The insight: Channel Analysis is our hook. Everything else flows from there.

So now we know what to optimize for. We know where to focus our product improvements. We know which features drive conversions and which are just nice-to-haves.

This is gold.

SEO Is Quietly Working

While we've been heads-down building, our SEO strategy has been compounding in the background.

We're now ranking first page for:

• "YouTube Outlier"
• "YouTube analytics for other channels"
• "Competitor Name” (a competitor tool with zero reviews—we own this keyword)

The Competitor play is particularly interesting.

It's a new AI video creation tool with no reviews anywhere. We wrote a detailed comparison showing how research (our tool) should come before creation (their tool). Result? We're the only ones ranking.

Organic, targeted traffic flowing in.

We also ran a Product Hunt warm-up launch with our free tool, UTubeKit. Ranked #25.

Learned a ton about the launch process. Got affiliate partnership requests from two YouTube strategists with existing communities.

The BOFU (bottom of funnel) SEO content is working. Slowly, but it's working.

The Big Pricing Overhaul

We've been undercharging. Badly.

Current pricing: $9/month (Hobby), $29/month (Pro)

New pricing launching this week:

• Lite Plan: $9/month ($59/year)
• Hobby Plan: $19/month ($149/year)
• Pro Plan: $39/month ($299/year)

We're also adding strike-through pricing ($29 → $49 → $99) to create better discount psychology.

And we're reducing free credits from 20 to 10 because data shows the average non-maxed user only consumes 10.7 credits anyway.

The scary part? We already announced the price increase in last week's newsletter. So there's no backing out now.

The exciting part? We're launching Lifetime Deals for Black Friday right after Product Hunt:

• $99 (Lite LTD)
• $249 (Hobby LTD)
• $549 (Pro LTD)

The economics work. AI costs are dropping. Credits don't roll over monthly. We've built in a 10-year payback period. Plus, LTDs give us upfront cash, testimonials, and social proof—exactly what we need right now.

Product Hunt in 7 Days

November 17th. That's our real Product Hunt launch.

The UTubeKit launch was practice. This is the main event.

We're offering an exclusive 25% discount for Product Hunt users during launch week. Then we roll straight into Black Friday LTDs the week after. The goal isn't just revenue—it's visibility, credibility, reviews, and building momentum.

We've got 7 days to:

• Push new pricing live
• Restore the Niches feature (high SEO traffic driver)
• Reduce free credits to 10
• Ship Pulse in simplified beta (our competitive intelligence feature)
• Create all PH launch assets
• Test everything with live channels

It's tight. But we've done tighter.

What's Actually Working

Let me be honest about what's driving growth:

1. BOFU SEO content

Writing comparison articles about competitor AI tools and positioning OutlierKit as the research layer. It's working. Users are finding us.

2. The referral system

30 codes generated organically without us pushing it. People are inviting friends.

3. The free-to-paid funnel

Users exhaust their 10 free credits, realize the value, and upgrade. The funnel works.

4. Product recall

Users are converting 2-3 weeks after initial demos. They remember us. They come back.

5. Channel Analysis as the entry point

This is the feature that hooks people. Everything else is secondary.

The Struggles Are Real

Not everything is sunshine and progress bars.

Deep Research is underutilized. Only 10 users have touched it. We thought it would be a killer feature—AI-powered niche research in 5 minutes instead of 30. But people aren't using it. Turns out it's a positioning problem, not a feature problem. Users want to feel like they discovered insights themselves (IKEA effect). They don't trust AI to do all the thinking.

100 people signed up but never activated their trial. Most are mobile users. Our tool is desktop-heavy by design. We're getting traffic we can't convert.

Referral fraud detection needs work. We're blocking accounts with consecutive numbers in emails (like test123, test456). But we're also accidentally blocking legitimate users. Need to refine the IP + email logic.

We encountered our first "hater" this week. A free user complained on support saying we're the "worst product" while actively using our keyword research feature. He tried to game the referral system, got blocked, then threw a tantrum. Good problem to have—it means we're getting real traction.

The Reality Check

Let's talk about the elephant in the room.

We're at 30% of our revenue goal with 75% of the deadline gone. The math doesn't look good. Hitting $1,000 MRR in 20 days would require us to add $706 in monthly revenue. That's aggressive.

But here's what I keep reminding myself: the goal was never really about $1,000 MRR in 90 days. It was about finding product-market fit.

And we have that now.

We know our conversion path. We know our ideal users. We know which features matter. We have SEO momentum building. We have a referral loop working. We have pricing confidence. We have a Product Hunt launch and Black Friday campaign locked in.

The foundation is solid. The rest is execution.

One Last Push

7 days to Product Hunt.

20 days left in the sprint.

One shot at making this work.

We're not giving up. We're doubling down.

New pricing goes live this week. Niches feature ships. Pulse launches in beta. Product Hunt launch assets get finalized. Black Friday LTD strategy gets locked in.

If we can nail the Product Hunt launch and convert even a fraction of the Black Friday traffic, we might just pull this off. And even if we don't hit exactly $1,000 MRR by day 90, we'll be damn close—with all the systems in place to blast through it in the weeks after.

The grind continues. 🙌

One last push. 💪

Let's see what happens.

Building OutlierKit in public. Follow along as we document the journey from $100 MRR to $1K MRR and beyond. Week 10 of 13.