OutlierKit Weekly Update - 14th October

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Progress Update: Day 43 of 90

We're a three-person team building OutlierKit in public:

Attempting to grow from $100 MRR to $1,000 MRR in 90 days. We meet weekly to sync, then work asynchronously on Discord the

Here's what went down in Week 7 (Day 43 of 90).

Where We Stand

Revenue Goal: 🟩🟩🟧⬜️⬜️⬜️⬜️⬜️⬜️⬜️ 12%

Deadline: 🟩🟩🟩🟩🟧⬜️⬜️⬜️⬜️⬜️ 48%

We're nearly halfway through our timeline, but only at 12% of our revenue goal. The math isn't adding up yet, but we're building momentum in all the right places.

The Numbers That Matter

This week's metrics tell an interesting story:

$118 MRR from 12 paying customers (stuck at this level—conversion is our bottleneck)

100+ new signups this week alone

56 clicks from Google Ads for just $5 spent (insane ROI)

250+ newsletter views with solid engagement

35k+ views on our top-performing Reddit post

8-10 direct messages from a single Reddit post asking for tool recommendations

The disconnect is clear: we're getting traffic and signups, but conversion to paid is lagging. That's our focus for the coming weeks.

This Week's Wins

Reddit Mastery Unlocked

We earned the "Top 1% Poster" badge on r/AItubers. More importantly, we've cracked the code on Reddit posting—zero hate, only genuine engagement and love from the community.

The breakthrough? Tabular content format.

When we post the same insights as long-form text, it gets downvoted as "AI slop." But present the exact same information in a table format, and the community perceives it as human effort. Our recent post got 133 upvotes organically

Shipping Fast with AI

We launched UTubeKit—a free YouTube tool suite—in just 2-3 hours using Lovable AI. It's already generating traffic and will serve as a long-term SEO asset to funnel users toward OutlierKit.

The title generator is the most-used feature, which validates what creators actually need in their daily workflow.

Multi-Channel Traction

Our blog content is now ranking on ChatGPT as a traffic source

LinkedIn agency outreach is getting first responses from YouTube professionals

Newsletter performance is improving (250+ views, up from previous weeks)

Product Development: The Pulse Feature

This is the big one.

We've built Pulse—a real-time analytics feature that processes YouTube channels over 1-2 days and automatically surfaces:

Top competitors in your niche

Their outlier videos (videos that massively outperformed their channel average)

Actionable insights you can use immediately

The demo is ready. We're launching it to alpha users next week.

Here's why this matters: no competitor has this level of agentic processing yet. This is the kind of feature that separates us from browser extensions and basic analytics tools.

Strategic Decisions We're Making

Scaling Paid Acquisition

We're increasing Google Ads spend next week, targeting 200-500 clicks. At $5 for 56 clicks, the unit economics look promising—we just need to fix the conversion funnel.

Annual Pricing Launch

In two weeks, we're introducing annual pricing plans. This solves our cash flow challenge and gives users better value. It's a win-win that should help us break through the current MRR plateau.

SEO Infrastructure

UTubeKit is our SEO play. It's not just a side project—it's a long-term asset that will drive organic traffic without ongoing ad spend.

We're also doubling down on BOFU (bottom-of-funnel) SEO content, working through a validated list of 450 keywords that our target customers are actively searching for.

What We're Learning

Content That Converts

"Niches" content performs consistently across every channel—Reddit, blog, newsletter. It's evergreen, highly searchable, and exactly what early-stage creators need.

LinkedIn Outreach That Works

Custom messages to YouTube professionals are getting responses. The filtering criteria that's working:

"YouTube" mentioned in their profile

Recent activity on the platform (posted/commented in the last few days)

Personalized message referencing their specific work

Generic outreach fails. Personalized, relevant outreach opens doors.

AI Content Can Rank

Our blog posts are AI-written (using Claude with heavy context and prompting), and they're ranking well on both Google and ChatGPT. The key: net-new information.

Because OutlierKit is a unique product with unique insights, our content inherently provides information that doesn't exist elsewhere. That's what search engines reward.

What's Working vs. What's Not

Working:

Traffic generation (Reddit, SEO, ads)

Signup conversion (100+ per week)

Product development velocity

Community building (top 1% poster status)

Not Working Yet:

Free-to-paid conversion (stuck at $118 MRR)

Activation and onboarding flow

Communicating value proposition clearly enough to convert

The traffic machine is running. Now we need to fix the conversion engine.

This Week's Focus

We're laser-focused on seven priorities:

Launch Pulse + Niches features to alpha users

Scale Google Ads and optimize landing pages for specific campaigns

Continue the playbooks that are working: Reddit posting, blog content, LinkedIn outreach

Send newsletter with our "3 hidden channels" format (this performed well before)

Test Pulse user flows for both new and existing customers

Add Discord invite directly in the product dashboard (we have a community, but users don't know about it)

Identify specific CRO strategies to improve conversion rate

The Path Forward

We're 48% through our timeline but only 12% to our revenue goal. That's not discouraging—it's clarifying.

We know what's working:

We can generate traffic and signups consistently

We're building features competitors don't have

We're finding our voice and community fit on Reddit and LinkedIn

Our SEO foundation is being laid for long-term compounding growth

We know what needs to fix:

Conversion rate from free to paid

Communicating product value more effectively

Optimizing the user's first experience with OutlierKit

The next few weeks are about connecting the dots. We have the traffic, the signups, and a product that users love enough to create multiple accounts for (a strong product-market fit signal).

Now we need to turn that love into revenue.

The grind continues. 👋

Following our journey? We share updates like this every week. Building in public is scary and uncomfortable, but it keeps us honest and accountable. Plus, it's way more fun than grinding in silence.