OutlierKit Weekly Update - 27th October How | We Hit $267 MRR and Got a 400K Subscriber YouTuber as a Customer

Progress Report: Day 57 of 90 in Our $100 to $1,000 MRR Journey

Revenue Goal: 🟩🟩🟧⬜️⬜️⬜️⬜️⬜️⬜️⬜️ 27% Deadline: 🟩🟩🟩🟩🟩🟩🟧⬜️⬜️⬜️⬜️⬜️ 63%

We're now 63% through our 90-day challenge, and we've reached 27% of our revenue goal. For a 3-person team building OutlierKit, a YouTube growth analytics platform, this means we've grown from $100 MRR to $267 MRR in just under two months.

Here's what happened this week, what we learned, and what we're doing next.

The Numbers That Matter

Let's start with the metrics we're tracking:

Revenue & Customers:

• Monthly Recurring Revenue: $267 (up from $203 last week)
• Paying customers: 21 (3 new Pro plan subscribers)
• Lifetime revenue: $395+
• Conversion rate: 2% (consistently holding)

Growth Metrics:

• New signups this week: 125
• Total users: 950+ (about to hit 1,000)
• UTubeKit tool uses: 500+ (our free side project)

The conversion rate staying steady at 2% tells us something important: our product-market fit is consistent.

As long as we keep driving qualified traffic to the top of the funnel, we can predict revenue growth.

This Week's Biggest Wins

1. We Crossed $200 MRR

This might seem like a small milestone, but it's psychologically massive. We've more than doubled our starting point, and the momentum is real. Each week, we're adding $60-80 in new MRR, which puts us on track to hit our goal.

2. A 400K Subscriber Fitness YouTuber Signed Up

This week, a fitness influencer with nearly 400,000 subscribers, started using OutlierKit. He ran channel analysis and outlier research until he exhausted his free credits.

Why does this matter? Because it validates that OutlierKit isn't just for small creators struggling to get views.

Even established YouTubers with hundreds of thousands of subscribers need better data to make content decisions.

We're not reaching out to him yet. We're letting the product speak for itself. If he comes back and converts, that's our signal that we've built something valuable enough for creators at every level.

3. Three New Pro Plan Customers

Our highest-tier plan saw three new conversions this week. One of them was a customer who attended a demo two weeks ago.

This reinforced something we've been noticing: our demo-to-conversion cycle is about 2-3 weeks. People don't buy immediately. They test the product, think about it, and come back when they're ready.

Lesson learned: Patience pays off. Don't write off trial users who don't convert right away.

4. UTubeKit's Title Generator is a Hit

Our side project, UTubeKit, is a free collection of YouTube tools. The title generator has seen the most usage by far. This tells us that creators desperately need help with titles, and it's giving us data on what features to potentially integrate into OutlierKit later.

What We Learned About Product Usage

The Most Popular Features

After analyzing user behavior this week, here's what people actually use:

1. Title generator (UTubeKit's most-used tool)
2. Channel analysis (understanding overall performance)
3. Outlier research (finding high-performing videos to learn from)

The pattern is clear: creators want to know what works before they create content. They're not interested in vanity metrics or complex dashboards. They want actionable insights.

Free Users Are Converting as Designed

Our freemium model is working. Users sign up, exhaust their free credits doing research, and then upgrade when they realize the value. The credit limit isn't a barrier; it's a conversion mechanism.

Product Recall is Strong

That customer who converted two weeks after her demo? She's not an outlier. We're seeing users return to OutlierKit weeks after their first interaction. The product is memorable, which means it's solving a real problem.

Strategic Decisions We Made This Week

1. Potentially Launching a Faceless YouTube Channels Service

We're considering offering a done-for-you service where we set up and launch faceless YouTube channels for clients at $500 per channel. We're already building a sleep/relaxation content channel as a test case (50+ minute videos designed to help people fall asleep).

If this works, it could be a significant revenue stream while we continue growing the SaaS product.

2. No Chrome Extension Yet

A lot of users have asked for a Chrome extension. We're holding off.

Here's why: Chrome extensions, especially ones like VidIQ and TubeBuddy, slow down browsers significantly. This is especially bad on Windows machines. By staying web-based, we avoid performance issues and can use that as a marketing angle: "OutlierKit doesn't slow down your system because it's not a browser extension."

We'll build an extension eventually, but only after we've nailed the core web product.

3. Rebuilding UTubeKit for SEO

UTubeKit is currently built on Vite and React, which isn't great for SEO. Google crawlers struggle to see the content because the page loads empty initially. We're planning to rebuild it in Next.js for better search engine visibility.

This is purely a strategic move to drive more organic traffic to our ecosystem.

Key Insights from This Week

1. Demo-to-Conversion Takes 2-3 Weeks

Stop expecting instant conversions. People need time to understand the value, test the product, and decide if it fits their workflow. Don't write off trial users who go quiet for a couple of weeks.

2. Beginner YouTubers Want Title and Tag Help

Through user interviews and feature usage data, we've learned that new YouTubers primarily want help with titles and tags. They're not ready for advanced analytics yet. They just want to know if their video title will get clicks.

This is shaping our roadmap and our marketing messaging.

3. Free Plans with Credit Limits Drive Upgrades

Our free plan isn't a charity. It's a conversion tool. By giving users just enough credits to see the value, we create natural upgrade pressure without being pushy.

What We're Shipping Next Week

1. Pulse Feature (Competitive Intelligence)

This feature will automatically track competitors and alert users when they publish outlier content. It's the kind of real-time intelligence that no other tool in our space offers.

2. Niches Feature (Niche Discovery)

We're launching a tool that helps creators discover profitable, underserved niches on YouTube. This addresses one of the biggest pain points: "What should I even make videos about?"

3. Price Increase

We're raising prices. OutlierKit has proven its value, and we're still the most affordable option compared to VidIQ and TubeBuddy. It's time to capture more value from new customers while grandfathering existing users.

4. Pushing Toward 1,000 Users

We're 50 users away from hitting 1,000 total users. This is another psychological milestone that will help with social proof and credibility.

The Reality Check

We're 27% toward our revenue goal with 37% of the time remaining. This means we need to accelerate. We need to hit approximately $250 in new MRR per week for the next five weeks to reach $1,000 MRR by day 90.

That's aggressive, but it's doable. Here's why we're optimistic:

• Our conversion rate is stable at 2%
• We're driving 125+ new signups per week
• We have new features launching that will improve conversion
• We're about to raise prices, which increases per-customer revenue
• The faceless YouTube service could bring in $500-1,000 in additional revenue

What's Working

Three things are clearly working:

1. Product stickiness: Users come back. They remember OutlierKit. They convert weeks later.
2. Consistent traffic: We're getting 125 new signups every week through Reddit, SEO, and word of mouth.
3. Feature usage: People are actively using the core features, which means we're solving real problems.

What We're Watching Closely

• Will the Pulse and Niches features improve our conversion rate beyond 2%?
• Will the price increase hurt signups or just increase revenue per customer?
• Can we hit 1,000 users before November?

The Bottom Line

Revenue is growing. Users are converting. The product is working.

But we're not coasting. We're pushing hard on product development, marketing, and strategic experiments. The next five weeks will determine if we hit our $1,000 MRR goal or fall short.

Either way, we're learning, shipping, and building in public.

The grind continues.

Want to follow our journey? We share weekly updates on our progress, including the wins, losses, and lessons learned as we scale OutlierKit from $100 to $1,000 MRR in 90 days.

Interested in OutlierKit? If you're a YouTube creator tired of guessing what content will work, check out OutlierKit. We help you find high-performing video ideas before you hit record.

This is part of our weekly series documenting our journey from $100 to $1,000 MRR in 90 days.