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Progress Update: Day 36 of 90
We're a three-person team building OutlierKit in public—attempting to grow from $100 MRR to $1,000 MRR in 90 days. We meet weekly to sync, then work asynchronously on Discord the rest of the week.
Current Progress:
- Revenue Goal: 🟩🟧⬜️⬜️⬜️⬜️⬜️⬜️⬜️⬜️12%
- Deadline: 🟩🟩🟩🟧⬜️⬜️⬜️⬜️⬜️⬜️ 36%
The Numbers
This week marked a significant milestone:
Revenue & Growth:
- $250+ lifetime revenue
- $120 MRR (growing steadily)
- 109 new signups—our first time breaking 100 in a single week
- Approaching 600 total users
- 800 weekly visitors across blog and landing page
- 2 new paying customers
- 3 subscription renewals
What's Working
Product-Market Fit Signals
The clearest validation came from user behavior: people are creating multiple accounts to bypass credit limits. When users go out of their way to get around restrictions, you know you're solving a real problem.
Our Discord community went live this week. While adoption is gradual, having users voluntarily join and post shows there's appetite for a community around the product.
We also placed as Product of the Month on Microlaunch, which provided both validation and visibility.
Finding Our ICP
A major strategic insight emerged this week: faceless YouTube automation channels are a better fit than personal brand creators. These operators run multiple channels simultaneously and need tools constantly. They think tactically about niches, formats, and trends—exactly what OutlierKit provides.
This contrasts with personal brand YouTubers who are more identity-driven and less strategic about content selection. Even if we show them data suggesting a different direction, they often resist because it doesn't align with their brand vision.
InVideo's success (millions in ARR) targeting the same audience validates the market size.
Agency Outreach
We initiated our first agency outreach with a web series producer in his 50s who's building a music podcast channel. While this particular lead is still in progress, it's helping us refine our pitch for the agency market.
Product Development
Shipped:
- Fixed critical cancellation flow bug
- Resolved UI issues
- Improved underlying data quality
- Competitor Intelligence feature in development
User Feedback:
One surprising insight: users prefer PDF exports over CSV. The reason? They want to share reports with non-technical friends who understand insights but don't work with spreadsheets.
Another pattern: users find more value in smaller channels with outlier videos than large channels with viral content. A 200-subscriber channel getting thousands of views is more actionable than a 100K-subscriber channel going viral—because the former is actually achievable.
Strategic Shifts
Pricing Experiments
We're making two major pricing changes:
- Reducing free credits from 20 to 10 - This is a conversion experiment. Users burning through credits quickly validates interest, but we need to convert that interest into revenue.
- Introducing annual pricing - $59/year for hobby plan, $159/year for pro plan. This addresses our immediate cash flow needs for processing costs while offering users significant savings.
We're also planning to raise monthly prices soon and remove deep research from the hobby plan, making it a pro-only feature.
Feature Gating
Competitor tracking will be limited to 5 channels on the pro plan. This creates clear differentiation and leaves room for a future pro-plus tier for agencies managing dozens of channels.
What We're Building This Week
- Ship Phase 1 of competitor intelligence with niche data
- Launch annual pricing plans
- Build side project with free YouTube tools for SEO
- Continue LinkedIn agency outreach
The Reality Check
At 12% of our revenue goal with 36% of our timeline elapsed, we're behind pace.
We need to accelerate conversion while maintaining product quality and user experience.
The grind continues.
Follow along as we document our journey from $100 to $1,000 MRR. Next update in 7 days.
