OutlierKit Weekly Update - 12th September

Day 12/90:

We're a 3 person team taking OutlierKit from $100 MRR to $1000 MRR in 90 days (by 30th Nov)

Notes from our call this week:

KEY METRICS & GROWTH

• New signups: 76 users added in past week
• Paying customers: 6 active subscriptions
• Current MRR: $81 (after $60 churn, gained $15 customer)
• Critical bug fixed: Payment upgrades weren't processing for last 4 days 😱

STRATEGIC PIVOT: COMPETITOR ANALYSIS POSITIONING

• New focus: "Best YouTube Competitor Analysis Tool"
• Target keyword: "YouTube competitor analysis" ($7 CPC, high intent)
• Feature usage data: Channel analysis most popular among paying users
• Competitive advantage: Only 2 competitors ranking for this, that too with secondary pages.

PRODUCT FEEDBACK & OPPORTUNITIES

• User behavior: Actively copying/pasting data (need export feature)
• Channel integration: Users want to connect their YouTube channels
• Agency interest: Data valuable for ad teams and market research
• Stickiness opportunity: Competitor tracking creates accumulated user data

ACTION ITEMS

IMMEDIATE (THIS WEEK)

Landing page overhaul:

• Change H1 to competitor analysis positioning
• Add OG image for social sharing
• Move testimonials higher on page
• Include scarcity: "Only X seats remaining at this price"

Product improvements:

• Build competitor tracking features (add/monitor multiple competitors)
• Implement export functionality (uses credits)
• Strengthen paywall (show 5-6 results, blur rest)
• Direct zero-credit users to pricing page

Marketing execution:

• Set up Google Ads for [REDACTED] keywords
• Publish 3 BOFU articles targeting [REDACTED]
• Buy YouTube course for community and creator access

MARKETING PERFORMANCE

• Reddit presence: 41 mentions vs competitors (52 and 57)
• Best performing content: [REDACTED] blog (30 clicks)
• Email list: 386 subscribers ready for newsletter
• Discovery: Reddit listening tool showing strong engagement opportunities

BUSINESS MODEL EVOLUTION

• Target segments: Individual creators, agencies, ad teams, investors
• Pricing strategy: Communicate price increases coming soon

Future Data play:

• Position as essential YouTube data provider
• Future services: Consider Full service YT growth for B2B at $1K MRR milestone

DISTRIBUTION STRATEGY

• Content focus: Write agency-specific blog posts
• Continue with Reddit and X replies
• Google Ads
• Research paid X thread writers/influencers
• Explore Discord communities

See you next week 👋

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