.jpeg)
Table of Contents
Do not index
Do not index
Canonical URL
Hide CTA
Hide CTA
Related to Authors (1) (Content)
Day 12/90:
We're a 3 person team taking OutlierKit from $100 MRR to $1000 MRR in 90 days (by 30th Nov)
Notes from our call this week:
KEY METRICS & GROWTH
- New signups: 76 users added in past week
- Paying customers: 6 active subscriptions
- Current MRR: $81 (after $60 churn, gained $15 customer)
- Critical bug fixed: Payment upgrades weren't processing for last 4 days 😱
STRATEGIC PIVOT: COMPETITOR ANALYSIS POSITIONING
- New focus: "Best YouTube Competitor Analysis Tool"
- Target keyword: "YouTube competitor analysis" ($7 CPC, high intent)
- Feature usage data: Channel analysis most popular among paying users
- Competitive advantage: Only 2 competitors ranking for this, that too with secondary pages.
PRODUCT FEEDBACK & OPPORTUNITIES
- User behavior: Actively copying/pasting data (need export feature)
- Channel integration: Users want to connect their YouTube channels
- Agency interest: Data valuable for ad teams and market research
- Stickiness opportunity: Competitor tracking creates accumulated user data
ACTION ITEMS
IMMEDIATE (THIS WEEK)
Landing page overhaul:
- Change H1 to competitor analysis positioning
- Add OG image for social sharing
- Move testimonials higher on page
- Include scarcity: "Only X seats remaining at this price"
Product improvements:
- Build competitor tracking features (add/monitor multiple competitors)
- Implement export functionality (uses credits)
- Strengthen paywall (show 5-6 results, blur rest)
- Direct zero-credit users to pricing page
Marketing execution:
- Set up Google Ads for [REDACTED] keywords
- Publish 3 BOFU articles targeting [REDACTED]
- Buy YouTube course for community and creator access
MARKETING PERFORMANCE
- Reddit presence: 41 mentions vs competitors (52 and 57)
- Best performing content: [REDACTED] blog (30 clicks)
- Email list: 386 subscribers ready for newsletter
- Discovery: Reddit listening tool showing strong engagement opportunities
BUSINESS MODEL EVOLUTION
- Target segments: Individual creators, agencies, ad teams, investors
- Pricing strategy: Communicate price increases coming soon
Future Data play:
- Position as essential YouTube data provider
- Future services: Consider Full service YT growth for B2B at $1K MRR milestone
DISTRIBUTION STRATEGY
- Content focus: Write agency-specific blog posts
- Continue with Reddit and X replies
- Google Ads
- Research paid X thread writers/influencers
- Explore Discord communities
See you next week 👋
Share your thoughts here -
