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We're a 3 person team taking OutlierKit from $100 MRR to $1000 MRR in 90 days 🚀
We meet once a week to sync up, and then work asynchronously on Discord.
Notes from last night's call (Day 19/90):
KEY NUMBERS
- $91 Current MRR
- 60+ signups this week
- 425+ total signups
- 650+ shares on our Reddit post
- 1 paying customer converted
- 7 total paying customers
- 3-4 failed payment attempts (investigating)
- 23 channel analyses, 51 keyword searches, 36 outlier searches performed
- Multiple customer interviews and promising conversations
KEY WINS
- Reddit strategy worked - posted value data insights got 650+ shares, 164 upvotes and 44 comments
- BOFU SEO driving high-intent traffic (and growing steadily)
- Validated agency need - one pays $600/year just for title optimization
- Discovered our channel analytics are perfect for competitor research
CRITICAL ISSUES
- Payment processing failing for some cards (lost revenue)
- Users stuck after burning 20 credits on single query
- Landing page has "too many features" - unclear positioning
STRATEGIC INSIGHTS
- Two clear segments emerging: beginners (<10K subs) need keyword/outlier research, agencies that need channel tracking and analysis
- Agencies will pay $500/m for good insights especially if they help them land $5K/m clients
- Our "outlier video" approach is genuinely unique vs competitors
- YouTube creators trust our data over Gemini/ChatGPT when shown side-by-side
THIS WEEK'S FOCUS
→ Fix payment processing immediately
→ Launch Google Ads for BOFU keywords
→ Implement credit gamification
→ Start agency outreach on LinkedIn
→ Ship channel tracking feature
The grind continues.
See you next week 👋
