OutlierKit Weekly Update - 19th September

We're a 3 person team taking OutlierKit from $100 MRR to $1000 MRR in 90 days 🚀

We meet once a week to sync up, and then work asynchronously on Discord.

Notes from last night's call (Day 19/90):

KEY NUMBERS

• $91 Current MRR
• 60+ signups this week
• 425+ total signups
• 650+ shares on our Reddit post
• 1 paying customer converted
• 7 total paying customers
• 3-4 failed payment attempts (investigating)
• 23 channel analyses, 51 keyword searches, 36 outlier searches performed
• Multiple customer interviews and promising conversations

KEY WINS

• Reddit strategy worked - posted value data insights got 650+ shares, 164 upvotes and 44 comments
• BOFU SEO driving high-intent traffic (and growing steadily)
• Validated agency need - one pays $600/year just for title optimization
• Discovered our channel analytics are perfect for competitor research

CRITICAL ISSUES

• Payment processing failing for some cards (lost revenue)
• Users stuck after burning 20 credits on single query
• Landing page has "too many features" - unclear positioning

STRATEGIC INSIGHTS

• Two clear segments emerging: beginners (<10K subs) need keyword/outlier research, agencies that need channel tracking and analysis
• Agencies will pay $500/m for good insights especially if they help them land $5K/m clients
• Our "outlier video" approach is genuinely unique vs competitors
• YouTube creators trust our data over Gemini/ChatGPT when shown side-by-side

THIS WEEK'S FOCUS

→ Fix payment processing immediately → Launch Google Ads for BOFU keywords

→ Implement credit gamification → Start agency outreach on LinkedIn → Ship channel tracking feature

The grind continues.

See you next week 👋