OutlierKit Weekly Update - 5th September

KEY METRICS & LAUNCH RESULTS

• New signups: 42 email addresses collected in the past week

• Paying customers: 1 new customer

• Current MRR: $125 (6 subs)

• Active trials: 2-3 ongoing

• 90-day goal: Reach $1,000 MRR by November 30th

MARKETING PERFORMANCE

• Reddit success: Organic thread received 19K impressions, 76 upvotes, 32 comments

• Google Search: Seeing spike in branded searches for "Outlier Kit"

• Testimonials: Received positive feedback from Microlaunch users

• User engagement: Many free trial users exhausting all 20 tokens (positive signal)

PRODUCT FEEDBACK & OPPORTUNITIES

• Reselling interest: User inquired about white-label reselling in their country

• API requests: Multiple users asking for API access

• Agency potential: Strong interest from agencies and YouTube educators

• Channel integration: Users want YouTube channel integration during onboarding

ACTION ITEMS

IMMEDIATE (THIS WEEK)

1. Pricing page updates:
• Remove concierge plan
• Add Expert plan starting at $199 for agencies/influencers
• Include urgency indicator on pricing page, ex: "7 seats left at this price"
• Add form for YouTube strategy consultation at bottom

2. Product improvements:
• Implement harder paywall (limit free plan results, show "X more results available")
• Direct users to pricing page when tokens exhausted
• Add YouTube channel integration feature

3. Analytics setup:
• Install Plausible Analytics on landing and pricing pages
• Create admin view to track credit usage patterns

MARKETING STRATEGY

1. Content focus:
• Write blog posts targeting YouTube agencies
• Emphasize benefits for agencies and educators
• Continue Reddit and Twitter community engagement
• Explore Discord communities for YouTubers

2. Paid advertising:
• Set up Google Ads targeting for competitor keywords by Monday
• Consider Reddit ads after funnel optimization

3. Partnerships:
• Follow up with Twitter influencers for collaboration
• Explore influencer partnerships for promotion

4. Testimonial setup:
• Research testimonial tools and buy
• Setup all current testimonials on it by Sunday

BUSINESS MODEL EVOLUTION

• Expert plan features: API access, white-labeling, reselling capabilities, MCP integration

• Target segments: Agencies, YouTube educators, influencers with audiences

• Data play: Position as data provider to agencies and tools

NEXT STEPS

• Continue aggressive approach to identify true customer profile

• Focus on converting interest from agencies into high-value contracts

• Maintain momentum from Microlaunch throughout the month