OutlierKit Weekly Update - 5th September

We're a 3 person team taking OutlierKit from $100 MRR to $1000 MRR in 90 days.

We meet once a week to sync up, and then work asynchronously on Discord.

Notes from last night's call (4th September) :

KEY METRICS & LAUNCH RESULTS

• New signups: 42 email addresses collected in the past week
• Paying customers: 1 new customer
• Current MRR: $125 (6 subs)
• Active trials: 2-3 ongoing
• 90-day goal: Reach $1,000 MRR by November 30th

MARKETING PERFORMANCE

• Reddit success: Organic thread received 19K impressions, 76 upvotes, 32 comments
• Google Search: Seeing spike in branded searches for "Outlier Kit"
• Testimonials: Received positive feedback from Microlaunch users
• User engagement: Many free trial users exhausting all 20 tokens (positive signal)

PRODUCT FEEDBACK & OPPORTUNITIES

• Reselling interest: User inquired about white-label reselling in their country
• API requests: Multiple users asking for API access
• Agency potential: Strong interest from agencies and YouTube educators
• Channel integration: Users want YouTube channel integration during onboarding

ACTION ITEMS

IMMEDIATE (THIS WEEK)

1. Pricing page updates:
   1. Remove concierge plan
   2. Add Expert plan starting at $199 for agencies/influencers
   3. Include urgency indicator on pricing page, ex: "7 seats left at this price"
   4. Add form for YouTube strategy consultation at bottom
2. Product improvements:
   1. Implement harder paywall (limit free plan results, show "X more results available")
   2. Direct users to pricing page when tokens exhausted
   3. Add YouTube channel integration feature
3. Analytics setup:
   1. Install Plausible Analytics on landing and pricing pages
   2. Create admin view to track credit usage patterns

MARKETING STRATEGY

1. Content focus:
   1. Write blog posts targeting YouTube agencies
   2. Emphasize benefits for agencies and educators
   3. Continue Reddit and Twitter community engagement
   4. Explore Discord communities for YouTubers
2. Paid advertising:
   1. Set up Google Ads targeting for competitor keywords by Monday
   2. Consider Reddit ads after funnel optimization
3. Partnerships:
   1. Follow up with Twitter influencers for collaboration
   2. Explore influencer partnerships for promotion
4. Testimonial setup:
   1. Research testimonial tools and buy
   2. Setup all current testimonials on it by Sunday

BUSINESS MODEL EVOLUTION

• Expert plan features: API access, white-labeling, reselling capabilities, MCP integration
• Target segments: Agencies, YouTube educators, influencers with audiences
• Data play: Position as data provider to agencies and tools

NEXT STEPS

• Continue aggressive approach to identify true customer profile
• Focus on converting interest from agencies into high-value contracts
• Maintain momentum from Microlaunch throughout the month

See you next week!

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